NYCREW Hosts "Building Your Brand In The Digital Age" Tuesday, March 27th, 6-8 p.m., 79 Madison Avenue

NEW YORK, NY As part of its "Industry Spotlight" series, NYCREW will present "Building Your Brand In The Digital Age," on Tuesday, March 27th, from 6-8 p.m. at the offices of sponsor Ted Moudis Associates, 79 Madison Ave., between 28th and 29th Sts. The evening includes a cocktail hour and networking session followed by a panel discussion that addresses branding opportunities and methods in the current social media landscape. Moderated by media relations consultant and publicist, Linda Alexander of Alexander Marketing Corp., the expert panel includes Edward Kim; Stephanie Lynch of Delucchi + Strategic Communications; and Ashley Terill of LinkedIn. "Nearly all of us have been impacted by the likes of LinkedIn, Facebook, YouTube and myriad other social networking sites," said NYCREW president Karen Dome, a senior associate at Marcus & Millichap. "The critical next step is having the ability to use this medium to identify ourselves to worldwide audiences in order to build relationships and expand business." About the Panelists Stephanie Lynch is director of public relations for Delucchi + Strategic Communications, a Washington, D.C.-based firm that takes a multi-faceted approach to marketing through diverse mediums, including advertising, direct marketing and public relations. Ashley Terrill is an account executive for marketing solutions at LinkedIn, the world's largest professional social network. Her position entails developing marketing strategies to drive brand awareness, with a focus on companies in real estate, education, government and non-profit sectors in the northeast. Consultant Edward Kim has overseen the growth and transformation of traditional brands into digital space for dozens of Fortune 100 companies, including Unilever, Avon and NBC. He helps businesses create strategic corporate partnerships with social media companies and has lead multi-channel social media campaign strategies. Tickets for the event cost $75 for NYCREW members; $90 for CREW chapter members; $110 for non-CREW members; and $30 for students. For more information and to purchase tickets, please go to www.nycrew.org/node/94 or www.nycrew.org. About NYCREW NYCREW Network, the original New York area chapter of CREW (Commercial Real Estate Women, a national organization of over 8,000 commercial real estate professionals), was founded in 2001 to advance the success of women in commercial real estate through opportunity, influence and power. During the past ten years, NYCREW has provided its members with the skills and opportunities to achieve success in commercial real estate, encouraging doing business together in collaboration rather than competition. Comprised of senior and rising professionals from a broad range of disciplines within the commercial real estate industry, such as: financial services; asset and property management; developers; owners and operators; investment and property brokerage firms; and appraisers, accountants, architects, attorneys and other consultants, NYCREW members are also active in a wide range of industry segments, such as hospitality, industrial, office, retail, mixed use, transportation, etc. http://www.nycrew.org/.