News: Brokerage

Neuwirth of CRE Tracker launches new commercial real estate technology company

Benjamin Neuwirth, the founder and president of CRE Tracker, has launched a new company and platform, geared toward the commercial real estate industry, with the goal of integrating reliable, real-time information monitoring techniques with ground-breaking technology. Neuwirth's focus is on creating and implementing customized platforms for pipeline reporting, internal tracking and contact management for bankers, sales brokers, leasing agents, property insurance companies and real estate owners. Neuwirth is spearheading this company in order to provide a springboard for new solutions in an industry that he feels has been slow to adopt new technology. A real estate professional can now keep track of all critical elements involved in multiple transactions in one organized platform. "I started this company with the intention to enhance the user experience for commercial real estate professionals and, in turn, enhance the customer or borrower experience," said Neuwirth. "Despite overwhelming technology advancements in the past decade, the majority of the commercial real estate market has repeated the same question: if it's not broken, why fix it? At this point, I feel the industry is ready for what CRE Tracker has to offer. The company is at the beginning of what I envision to be a revolutionary technology and I look forward to sharing these ideas with the marketplace." Neuwirth was most recently a software implementation manager at Eastern Union Funding, one of the largest, national private commercial real estate mortgage brokerage companies, to create, enhance and fine-tune the company's in-house database known as Loan Tracker. Under his guidance, the database blossomed into a personalized experience, using algorithms to access tailor-made data on neighborhoods across the country. This has allowed an unprecedented pool of information to be at a broker's fingertips, and what motivated Ben to begin his own venture. Ties will remain close with Eastern Union Funding through an exclusive agreement as the only mortgage brokerage firm with access to Loan Tracker's code from 1-on-1 Development, the third party developer that built all of Eastern Union's in-house software.
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