MADGI designs 650 s/f Camper store at Westfield WTC Mall; Project team includes WB Engineers+Consultants and IBEX Construction

Studio Camper, the in-house store design team of the footwear brand Camper, and the New York City-based architecture and interior design firm of Montroy Andersen DeMarco (MADGI) unveiled the design of the new Camper store to be located at Westfield Group's Westfield World Trade Center mall. This project follows MADGI's design work for Camper's New York City flagship store at 522 Fifth Ave. Camper will be among the first stores to operate at the 365,000 s/f shopping center, which is expected to open at the base of the new World Trade Center in the second half of this year. Surrounding the Santiago Calatrava-designed WTC transportation hub operated by the Port Authority of New York and New Jersey (PANYNJ), the Westfield World Trade Center will be one of the largest malls in the borough. MADGI principal Steven Andersen said, "The 650 s/f store represents Camper's creative and unconventional approach to designing its retail outlets around the world. The firm introduces different store concepts in order to create unique experiences for shoppers at each of its locations. The World Trade Center store's design is based on the idea of diorama-like exhibits, in which shoes serve as the focal artifacts." The Camper store will be divided into a 400 s/f sales floor and a 250 s/f stockroom area with a manager's station. It will feature a 22-ft.-wide glazed storefront and entrance facing the mall's internal pedestrian walkway, hardwood oak plank flooring with satin finish, and gypsum board walls and ceiling painted gray. The signage will consist of an illuminated, red and white, metal Camper logo suspended from the ceiling above the storefront entrance and plywood logos attached to displays. The interior fixtures will include seven-foot-high "diorama" merchandise display cabinets installed along the three perimeter walls of the store; a free-standing, five-by-five-foot window display unit; a gray six-by-three-foot display table installed in the center of the sales floor; and a bench. One of the displays will include a mirror. Transactions will be processed through handheld devices and the store will not house a cash wrap. "The 'diorama' cabinets will consist of boxes of varying dimensions, intended to showcase individual pairs of shoes. The boxes will feature LED light strips hidden in the top sections of each display and replaceable backgrounds that will reflect changing seasons and inspirations for each shoe design," said MADGI project manager Ajay Waghmare, LEED AP. The fronts of aluminum display cabinets will be painted white. The shelves will rest on support elements installed on tracks. The central display table and the bench will be fabricated from plywood and lacquered gray. "All merchandising fixtures will be manufactured in Spain and assembled on-site in New York." The lighting will be ambient and subdued in order to focus the shoppers' attention on shoe displays. The sales floor will be equipped with seven recessed downlight fixtures in the ceiling and two wall washers highlighting the columns. In addition to MADGI, the project's design and construction team includes mechanical, electrical, and plumbing (MEP) engineer WB Engineers+Consultants and general contractor IBEX Construction. The WTC Transportation Hub's concourse will connect visitors and shoppers to 11 different subway lines, the Port Authority Trans-Hudson (PATH) rail system, Battery Park City Ferry Terminal, the World Trade Center Memorial Site, WTC Towers 1, 2, 3, and 4, the World Financial Center, and the Winter Garden. It will represent the most integrated network of underground pedestrian connections in New York City. Camper was founded in Majorca, Spain, more than 30 years ago. Today, it is one of the world's leading companies in the footwear design industry, with more than 300 Camper stores and 4,000 authorized points of sale in more than 50 countries. Montroy Andersen DeMarco Founded in 1990 and based in New York City, Montroy Andersen DeMarco (MADGI) is a prominent architectural and interior design firm predominantly serving the Greater New York area. Four principals lead MADGI: Daniel Montroy, Steven Andersen, Richard DeMarco, and Marvin Meltzer. The firm employs 40 architects, interior designers, LEED professionals, project managers, and support staff. Building Design & Construction magazine ranked MADGI as the 80th largest architectural and design firm in the United States in 2014. MADGI's markets include office and corporate interiors, commercial building conversions and repositioning, landlord services, residential and mixed-use new buildings (both market-rate and affordable housing), retail, entertainment and hospitality, and sustainable/LEED design. Headed by principals, the specialized studios have served as either lead designer or architect of record for some of the most innovative - and challenging - projects in the city. The firm is known for design quality and expertise in cost control, technical issues, and addressing complex zoning regulations. MADGI has designed over five million square feet of public and office space for leading commercial landlords and managers in New York City, including CBRE, Colliers, George Comfort & Sons, Atlas Capital, and Equity Office. The firm was also the design force behind headquarters and regional offices of a multitude of global corporate bluebloods. These include the 35,000-sq.-ft. U.S. headquarters of the Japanese advertising and digital marketing giant Dentsu; the 150,000-sq.-ft. East Hanover, N.J., U.S. headquarters and laboratories and the 75,000-sq.-ft. Manhattan offices and testing labs of Givaudan Fragrance; the 14,000-sq.-ft. Lavazza U.S. headquarters at 120 Wall Street; the 60,000-sq.-ft. East Coast headquarters of ICM Partners at 730 Fifth Avenue; and the headquarters of National Futures Association at One New York Plaza in Manhattan, among others. The firm's architectural, executive design, and design collaborations portfolio includes the citizenM New York hotel in Times Square; The Dillon Townhouses and Condominiums, a 205,000-sq.-ft. residential complex at 425 West 53rd Street that received a 2012 AIA New York State Award of Merit; the 11-story 560 West 24th Street luxury condominium; the 100,000-sq.-ft. Soori High Line luxury condominium on West 29th Street; and the market repositioning of the 100,000-sq.-ft. 160 Fifth Avenue in Manhattan. Additional information: www.madgi.com *** Photo captions: FILE: Camper WTC storefront med.jpg Designed by Montroy Andersen DeMarco and Studio Camper, the new 650-sq.-ft. Camper footwear store will be among the first to open at the Westfield World Trade Center mall in Lower Manhattan. It will feature a 22-foot-wide glazed storefront and entrance facing the mall's internal pedestrian walkway. Rendering courtesy of Studio Camper FILE: Camper WTC floor plan med.jpg The Camper store will be divided into a 400-sq.-ft. sales floor and a 250-sq.-ft. stockroom area with a manager's station. Transactions will be processed through handheld devices and the store will not feature a cash wrap. Floor plan courtesy of Studio Camper FILE: Camper WTC interior 2 med.jpg The 'diorama' display cabinets at the new Camper store will consist of boxes of varying dimensions, intended to showcase individual pairs of shoes. The boxes will feature LED light strips hidden in the top sections of each display and replaceable backgrounds that will reflect changing seasons and inspirations for each shoe design. Rendering courtesy of Studio Camper