Swarovski undergoes “Crystal Forest” renovation

Syracuse, NY Swarovski will be transforming its store at Destiny USA into a “Crystal Forest.” The renovation began in May 2016. Leaving its iconic red and blue look behind, the boutique will temporarily close while it embraces a new theme of sleek white lacquer, crystal accents, and stainless steel finishes, designed to enchant with an illusion of nature. Swarovski is expected to reopen by the end of June.

“Swarovski is synonymous with beautifully crafted, exceptional crystal,” said Aiden McGuire, director of marketing, Destiny USA. “Whether shoppers are looking for something fashionable or something timeless, they can always find a glamorous gift for a special occasion or maybe even something for themselves in Swarovski’s collections. The Crystal Forest remodel is an exciting update for the store, and we can’t wait for our guests to experience it.”

With signature crystal pieces ranging from the timeless to the bold, Swarovski’s selection of brilliant jewelry, accessories, ornaments, and figurines makes them the perfect destination for shoppers looking to add a little sparkle to their day.