Manhattan, NY When the operator of One World Observatory, Legends, wanted to create a uniform look for its staff, it turned to Jennifer Busch and her fourth-generation company, I. Buss & Allan Uniform.
The challenge was to create outfits for three categories of employees that would reflect both the advanced design aesthetic and the unique nature of the complex. The Observatory, is located on levels 100, 101, and 102 of the iconic One World Trade Center.
Busch, the firm’s CEO and lead designer, worked with the operating team at Legends and The Hettema Group to create customized unique designs for the general floor staff, the retail employees, and the observatory’s Tour Ambassadors.
To meet the design requirements, and provide clothing that is comfortable, high-performing, and long-wearing, Busch designed three durable and high-performance Dryfit material polo shirts. The polos feature a repeating building pattern printed into the fabric for the retail employees, a custom shade of blue with pink buttons and custom printing of the logo on the back of the shirts for the general floor staff employees, and black polos with electric blue accents for the Tour Ambassadors.
The shirts are worn with black trousers, a custom electric blue belt with a One World Observatory belt buckle, and Adidas sneakers.
“These uniforms convey a very specific cool and high-tech mood for Legends,” said Busch.
“It was an honor to collaborate on the design and manufacture of these signature uniforms. We’re proud to have been able to contribute to the success of this historic and incredibly important New York landmark.
“When I design a uniform, my overriding question is: What is the client’s vision for this building and what it represents?” said Busch. “My goal always is to enhance my client’s brand. I do this by understanding their brand and what it’s meant to convey.”
This was especially the case of the uniforms for One World Observatory, which provides guests with unparalleled, panoramic views of New York City, its most iconic sites, and surrounding waters from above 1,250 ft. At the top of One World Trade Center, the customized guest experience complements the seemingly endless views – which evoke feelings of the City’s signature pride, hope and determination – and include exhibits and dining options, including a sit-down restaurant.
Founded in 1892, I. Buss & Allan Uniform is the East Coast’s leader in custom-designed uniforms and full-service uniform sales and rentals for clients in the real estate, hospitality, entertainment and government industries. Its clients include the Empire State Building, the Durst Organization, Jack Resnick and Sons, The Manhattan Club, Rose Associates, Douglas Elliman, Akam Associates, Times Square BID and Fifth Avenue BID.
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