Hidrock opens Couryard by Marriott in Herald Square

According to real estate owner Hidrock Realty, developers of the new Courtyard by Marriott, located at 960 Ave. of the Americas overlooking Macy's in Herald Sq., their hotel is officially open for business. The new hotel, which features a new sky lobby and room designs, is Hidrock's second hotel to open in three weeks. The 16-story, 167-room Courtyard by Marriott is located in the former Atlantic Bank of New York building and features an indoor/outdoor rooftop lounge, a fitness center, free Wi-Fi, guest laundry, an on-site restaurant, and a meeting space. Thoughtfully planned rooms feature plush bedding, work spaces, spacious bathrooms, separate seating areas and complimentary in-room high-speed internet. Managed by Marriott International, Inc., the hotel is surrounded by numerous tourist and office destinations, transportation lines and is on the parade route for the annual Macy's Thanksgiving Day Parade. The Courtyard by Marriott opening marks the second Marriott-branded hotel developed and opened by Hidrock Realty in just three weeks—the firm recently opened a 173-room SpringHill Suites by Marriott at nearby 25 West 37th Street. The family-owned firm is currently developing another ground-up, Marriott-branded hotel at 133 Greenwich St. in partnership with Robert Finvarb Companies. With a record 52 million visitors coming to New York in 2012 and expected growth for 2013, Hidrock has emphasized hotel development to support the influx. "Developing and opening two hotels in under one month turned out to be more exciting than we had ever imagined. We are looking forward to seeing the property start to fill up as more guests arrive each day," said Eddie Hidary, principal of Hidrock Realty. "Hidrock will continue to look for development and conversion opportunities across all sectors and think there continues to be great potential for profitable, smart development in New York City."