Fifth Avenue Assn. names Pincar president

Manhattan, NY Fifth Avenue Association named Edward Pincar Jr. as its new president. Pincar, who most recently served as the Manhattan Borough commissioner at the New York City Department of Transportation (NYC DOT), is charged with overseeing the BID’s strategy for elevating Fifth Avenue’s status as the premier high street in New York City and worldwide

“We are excited to welcome Edward to the Fifth Avenue Association as we embark on an ambitious new chapter of growth that looks ahead to the next 200 years,” said Edward Hogan, chair of the board of Fifth Avenue Association. “In the face of new competition both locally and globally, Edward’s proven leadership will be instrumental in ensuring Fifth Avenue remains the gold standard for high streets worldwide.”

“There’s no more iconic avenue than Fifth and the Association has played a critically important role in making it the world-class boulevard it is today,” said Pincar Jr. “It’s an honor to join this team, especially after such a blockbuster year marked by record sales and unprecedented investment. I look forward to working with the dedicated staff, board and stakeholders on building off those successes and ensuring this vital economic engine continues to lead the way for the rest of the city and neighborhoods around the world.”

As president, Pincar will ensure that Fifth Avenue remains a top shopping destination in an ever-changing retail landscape, a luxury hotspot known for its fine dining and five-star hotels, and a prominent hub for class A office. He’ll lead the strategic direction for future operations and business initiatives to help Fifth Avenue evolve while ensuring the district retains its distinctive character for all visitors. Fostering strong relationships with retailers, hoteliers, businesses and community leaders will be a crucial function of Pincar’s role and the key to Fifth Avenue’s continued success.

Pincar’s 15 years at the NYC DOT make him an ideal candidate to step into the role of president. As Manhattan Borough commissioner, he worked closely with residents, business leaders, and elected officials to understand and resolve transportation issues, including leading public outreach to key Manhattan stakeholders for all agency efforts. His prior roles at the DOT included deputy borough commissioner, director of intergovernmental affairs, and director of special projects for the first deputy commissioner. A native New Yorker, Pincar holds a Bachelor of Arts degree in History from Wake Forest University and a Master of Public Administration degree from the Maxwell School at Syracuse University.

Madelyn Wils, who has served as interim president since April 2024, will take over as CEO. Wils led the BID in its 200^th anniversary celebration and is spearheading the $350 million redesign of the Avenue. She’ll work alongside Pincar to realize the vision for Fifth Avenue.