Felix Roasting opens 1,500 s/f at 280 Park Ave.

Manhattan, NY Felix Roasting Co. celebrated the grand opening of its fifth flagship location at 280 Park Ave. in Midtown. The coffee brand currently operates four other outposts, including the Hotel Jerome in Aspen, CO., Hotel Hugo in West SoHo, 450 Park Ave. South in NoMad, and 145 Greene St. in SoHo.

Felix Roasting Co. signed a 1,500 s/f, 10-year lease at 280 Park Ave. in 2024. Owned by a joint venture of Vornado Realty Trust and SL Green, 280 Park Ave. is near Grand Central Terminal.

“With our fifth location, Felix Roasting Co. brings its grandest vision yet, with a unique blend of craftmanship and creativity to Midtown Manhattan at a time of transformation and revival for the neighborhood,” said Matthew Moinian, founder and CEO of Felix Roasting Co.

“With more of New York City’s workforce returning to the office, we identified one of the best sites in heart of Midtown as the ideal location for our next outpost. I don’t think an office building has ever had a café quite like this one.”

Known for its specialty coffee and store interiors by designer Ken Fulk, Felix Roasting Co.’s newest cafe continues the brand’s commitment to elevating the café experience. The space is covered with a hand placed custom mosaic floor reminiscent of an ancient Etruscan villa, including a central oval bar and copper leafed dome hanging overhead. The interior of the dome is hand-painted and gilded in the motif of the all-powerful sun shining in a setting sky. The walls, adorned with hand built custom millwork, is made to look as if it has existed for decades with custom Felix art and antique sconces. Our signature furniture is complemented with several Murano glass opera-style chandeliers hanging at different heights to cultivate a theatrical atmosphere, all while creating an intimate yet grand space.

To complement our design, Felix Roasting Co. is helmed by a world-class team, including a multiple James Beard-nominated pastry chef. The menu features homemade nut milks, chai, mocha, syrups and ganache, alongside signature coffee cocktails like the hickory-smoked s’mores latte and the espresso tonic, infused with Persian lime and cardamom. Every detail of the carefully curated outpost reflects the company’s ethos of intentional design and uncompromising quality.

Founded by Matthew Moinian and debuting in NoMad in 2018, Felix Roasting Co. has redefined luxury coffee culture in the U.S. More than just a coffee shop, it has become a lifestyle destination, seamlessly integrating into some of the world’s most iconic brands such as Cartier New York, The Beverly Hills Hotel in Los Angeles and Hotel Jerome in Aspen. With a commitment to sourcing seasonally and directly from renowned coffee farms worldwide, proprietary roasting techniques, and a team of industry-leading coffee experts, Felix Roasting Co. pushes the boundaries and delivers a thoughtful experience to customers.

Felix Roasting Co. signed a 1,500 s/f, 10-year lease at 280 Park Ave. in 2024. Owned by a joint venture of Vornado Realty Trust and SL Green, 280 Park Ave. is near Grand Central Terminal. The building features plazas with green space, a floor-to-ceiling glass façade on the plaza building and benefits from access to dining, shopping and hotel options.