Eastern Consolidated arranges 325 s/f lease for Piece of Velvet

James Famularo, Eastern Consolidated

Max Swerdloff, Eastern Consolidated

Manhattan, NY Eastern Consolidated’s Retail Leasing Division has arranged a 10-year, 325 s/f lease at 101 Macdougal St. for Piece of Velvet, a unique cake and cupcake shop that will be opening its flagship store in the space.

Named by GQ Magazine as one of the top 10 food places to visit in Brooklyn, Piece of Velvet operates four other locations in Brooklyn and one in Manhattan.

Eastern Consolidated’s James Famularo, senior director and principal, and Max Swerdloff, associate director, represented the landlord and tenant in the transaction.

“The space at 101 Macdougal St. will be perfect as Piece of Velvet’s flagship store in Manhattan,” Famularo said. “The location will enable the business to easily reach a younger demographic since it is blocks from NYU and other nearby colleges and universities where over 50,000 students attend classes.”

Swerdloff said, “This stretch of Macdougal St. between Bleecker and Minetta Ln. is dense with retail shops and attracts a tremendous amount of foot traffic. Piece of Velvet is planning a retail storefront with counter seating and will be a great addition to the block, which is anchored by the charming bistro by CHLOE.”