Design challenges facing retail and commercial owners

July 07, 2008 - Shopping Centers

Anthony Guzzo

Owners and developers of retail and commercial projects are facing more design challenges than ever. With local zoning requirements becoming more and more demanding, the need for an experienced design team is critical. An experienced design team that is aware of the various issues and approvals required is the only way to smoothly carry an application through the approval process. In the past, a design team consisting of a site engineer and attorney was sufficient during approvals. Design teams now need to consist of qualified experts from several different fields such as architecture, civil engineering, traffic, professional planning and real estate law to carry a project successfully to completion. Without the aid of these professionals, unforeseen approvals during the course of an application can become a major stumbling block for new developments.
With diminishing properties available, development is reaching further and further into areas requiring special approvals such as flood plain and protected areas. These approvals have been some of the most difficult to obtain due to the fact the design requirements are constantly being revised to keep with current policy and environmental issues.
More emphasis has been put on the architectural review process as towns have found the importance of creating a unique architectural identity. This has led to architectural review boards and downtown development committees. No longer are towns accepting basic drawings that schematically resemble the final building design. In many cases the local boards are requesting detailed façade designs depicting accurate material samples, colors, product specifications and details that will reflect the final built product at early stages of the application.
A new requirement that is quickly finding its way into retail development is the ability of new construction to be environmentally sustainable or "green." The retail industry has finally developed a set of requirements that would allow retail buildings to be LEED (Leadership in Energy and Environmental Design) certified. LEED is defined as a voluntary, consensus-based national standard for developing high-performance, sustainable buildings. In the past this was a difficult hurdle to overcome due to the lack of control an owner might have over the tenant fit-out of individual retail spaces. The new requirements put the burden on the owner and initial shell construction of the building to comply and not the final completed product, as is required on other types of buildings such as schools and municipal buildings. Recently, local boards and township officials have been requesting some level of LEED compliance incorporated into the project. Although these requirements are not enforceable at this time, implementation of these elements can help re-enforce good will with the community and how the development is ultimately viewed. Green design has also served as a strong incentive for prospective tenants. Retailers are being drawn to green buildings because it is positive for their company image and bottom line.
Owners and developers can successfully navigate through the challenges of Zoning Board approval, constantly changing zoning laws, each city's unique architectural identity and the requirement or desire for LEED certified buildings by working with an experienced and knowledgeable design team.

Anthony Guzzo is president of Guzzo + Guzzo Architects, LLC, Lyndhurst, N.J.
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