Coldwell Banker Commercial engages Grovo to offer learning platform

Coldwell Banker Real Estate LLC, dba Coldwell Banker Commercial Affiliates, is enhancing its affiliate learning program by engaging with Grovo, the learning platform for the 21st century workforce, to bring 5,000 microlearning videos and assessments to Coldwell Banker Commercial affiliated real estate professionals. Affiliated professionals will have open access to the platform, giving them the promotional, marketing, management and efficiency skills to work more successfully in the world of commercial real estate. "Coldwell Banker Commercial is always looking to make new tools available and help affiliated real estate professionals find engaging ways to continue to grow and learn," said Fred Schmidt, president and chief operating officer of Coldwell Banker Commercial Affiliates. "We believe this will offer a quick and effective way to acquire new skills and stay on top of trends in business and marketing." The Grovo platform gives Coldwell Banker Commercial affiliated real estate professionals the ability to learn more than 150 topics including social media, online marketing, project management, email efficiency, negotiating and more. It includes a customized Coldwell Banker Commercial dashboard that provides select learning tracks chosen specifically for commercial real estate professionals. Coldwell Banker Commercial and Grovo will team up to produce 60-second microlearning videos tailored to the needs of today's commercial real estate professionals, the first being, "Introduction to Social Media for Commercial Real Estate." Grovo will be available on demand 24/7 on any connected device. Mike Smith, a broker with Coldwell Banker Commercial Paradise in Indialantic, Fla. logged in nearly 300 minutes of learning the first week the platform was available to him. "Grovo is helping me learn new skills and build my business around my own schedule," he said. "Their microlearning lessons have helped me strengthen my social media presence and further differentiate myself from other professionals in my market." "Commercial real estate is a fast-paced industry, and today's real estate professionals need to be prepared to move quickly in today's digital world," said Jeff Fernandez, cofounder and CEO, Grovo. "In addition to their core real estate skills, commercial professionals are expected to excel at areas such as social media, project management and marketing. Grovo gives Coldwell Banker Commercial professionals a simple, on-demand learning platform to help drive their business forward."