CBC Alliance hires Simmons as marketing director

Coldwell Banker Commercial Alliance has named April Simmons as marketing director. In her new capacity, Simmons will be responsible for providing marketing support to the brokers, including leasing collateral, strategic advertising campaigns and social media promotions. In addition, she will oversee the firm's public relations programs and help design reports. Prior to joining CBC Alliance, Simmons was a client support specialist at Lexis Nexis Law Firm Marketing Solutions. "We are delighted to have someone with April's extensive marketing background as a member of our team," said Peter Sabesan, principal and co-founder of CBC Alliance. "She represents a new era for our firm that also includes an in-house analyst and other professionals able to provide up-to-the-minute information and services to our brokers." A graduate of the University of North Carolina, Ms. Simmons holds a Bachelor of Arts degree in English and Comparative Literature.