News: Spotlight Content

BBG-BBGM completes renovation of 687 guest rooms at W New York

Internationally renowned architecture and interior design firms BBG-BBGM has completed the renovation project of the W New York, the W brand's iconic first property. Designed to integrate contemporary style and warmth of W Hotels with clever room design solutions, guest rooms and specialty suites have been infused with new bursts of Wow, creating a luxurious urban escape and a modern respite from the city. "I am pleased to partner with W New York and the owner of the hotel, Host Hotels, for the first renovation of the W New York since its opening," said Nadia Biski, partner, BBG-BBGM. "BBG-BBGM's innovative design provides a unique platform to layer in W signature experiences and programming. The newly refurbished guestrooms are relaxing and playful, while the suites are nothing less than amazing - they truly offer a one-of-a-kind sensory experience." "Innovation has been central to the W brand since its inception," said Eva Ziegler, Global Brand Leader, W Hotels Worldwide and Le Méridien Hotels & Resorts. "In just 10 years, W Hotels has evolved from a New York-centric concept to a worldwide phenomenon. In celebration of this milestone, we are proud to announce the completion of the renovation of W New York, W's iconic first property." Each guest room was created as a modernized interpretation of nature using scale, transparency, and graphics. The 687 guest rooms include duplex Wow suites and extreme Wow suites.
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