2026 Ones to Watch - Industry Leaders: Shimmy Soloff, Entech

“A dedicated senior technician and installer, Shimmy stands out for his strong work ethic, team-first mindset, and commitment to continuous improvement. Known for handling complex system integrations, he consistently prioritizes client outcomes, collaborates effectively, and approaches every project with a positive attitude and a drive to get it right.”

How do you inspire, motivate, or mentor others within your organization?

I try to be really thoughtful before giving feedback, especially with someone still learning. If I’m going to point something out, I make sure it’s fair, consistent, and actually helpful. At the same time, I look for the small wins and call those out. That kind of recognition goes a long way in building confidence and helping people take more pride in their work.

What advice would you share with emerging professionals striving to become future leaders in commercial real estate?

Focus on consistency and attention to detail early in your career. Prioritizing regular maintenance and high standards not only prevents bigger issues but shows pride in your work. People notice when something is well cared for, and that mindset sets you apart. Leading by example in the small things builds trust and earns respect over time.

What daily habit or routine helps you stay focused or motivated as a leader?

I keep water with me at all times. Staying hydrated helps me stay focused.