2025 Ones To Watch - Industry Leaders: Lauren Lieb, Lieb School, LLC

“Lauren Lieb decides to do something and gets it done. She fired our entire web team and used AI to completely code a new site herself, without any coding knowledge. Then, she decided that real estate licensees needed access to a chatbot to answer their questions, so she found one, programmed it to the site, and trained it with a proprietary mix of brains that can change an industry. She is inspirational because she dreams it, she does it, and she is on to the next challenge before people even celebrate her accomplishments. That is a true entrepreneur.” - Andrew Lieb, Founder, Lieb School, LLC. 

Recent goal and impact: 

Goal: To provide an AI resource to answer real estate licensee’s questions about license law & negotiations while supporting their jobs with a free chatbot that is trained on all the curriculum of our real estate school. Achievement: Rather than answer that question, here is our bot’s take on it: “Real estate licensees now have access to a 24/7 resource that empowers them to make informed decisions, improve their negotiation skills, and stay compliant with industry regulations.” Just go to liebschool.com to learn more.

Turning problems into opportunities: 

Agents have a million questions requiring technical knowhow, but they do not value paying for attorney time to get those answers. As such, we needed to lower the cost to access the answers - we made it free.

Giving Back: 

We run the organization - Lieb School - and we needed to make it more impactful for our students so that is what we did.

Sharing knowledge and expertise:

Lieb School offers digital, on-demand, continuing education credits and our bot works 24/7 to answer your questions.

Best books, podcasts, or apps for aspiring leaders:

10 Strategies to Purchase Property Post-Pandemic.

Who was/is your role model and/or leadership mentor?

So many, but particularly learn so much from Malcolm Gladwell books.