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2025 Ones To Watch - Industry Leaders: Jason Grunberg, SAB Capital

Jason Grunberg
Vice President, Investment Sales 
SAB Capital

“Jason Grunberg exemplifies leadership through vision, dedication, and execution. He co-founded SAB Capital’s Brooklyn Investment Sales division, building one of the firm’s top-producing teams. Beyond performance, he mentors colleagues, fosters growth, and inspires those around him — leading with integrity, work ethic, and a deep commitment to both his team and family.” - Doug Hervey, Brokerage Operations Manager, SAB Capital. 

Recent goal and impact:

When my partner, Jake Torre, and I joined SAB, our goal was to grow our business and our client-facing capabilities. I’m proud to say that, entering our fourth year at SAB, we’ve been able to accomplish that by closing 15 deals in 2024, valued at ~$60m, for both new and long-term clients. We’ve helped SAB Capital develop a stronger NYC-centric identity to stand out in the market and are becoming a household name in Brooklyn.  

Sharing knowledge and expertise:

At SAB, information-sharing is a cornerstone of our culture. Brokers of all levels are immersed in an environment where collaboration is the norm and expertise is communal. Real estate is a people business: the more we share, the more we grow—not just as individuals but as a firm, and as an industry. By leveraging the expertise of our team, we provide our clients with tailored solutions that accomplish their objectives.

Best books, podcasts, or apps for aspiring leaders:

Extreme Ownership: How U.S. Navy Seals Lead and Win.

Best advice for new leaders:

Be patient, make time, and lead by example. 

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