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Posted: September 17, 2019
2019 Women in Real Estate: Dana Forbes, Daniel Gale Sotheby’s International Realty
Name: Dana Forbes
Title: Global Real Estate Advisor, CBR, ASPRE
Company Name: Daniel Gale Sotheby’s International Realty
Association/Organization Affiliations (REAL ESTATE ONLY): LIBOR
What is your favorite motivational quote?
“The will to win, the desire to succeed, the urge to reach your full potential...these are the keys that will unlock the door to personal excellence.” ~ Confucius
How do you hold your own in a negotiation?
When negotiating, I always play out the negotiations from the opposite side. I mentally imagine if I were on the other side of the deal; how would I react, what would I oppose, what would be the deal breakers? I try to have the forethought to come up with answers and put a positive angle on them so that when they arise, they present as assets rather than challenges.
What recent project or transaction are you most proud of?
Recently I was able to market and sell a hospitality property in East Hampton called the East Hampton Inn, now called Journey, with my current partner, Lisa Ferraro. The property had been on and off the market for years. I was able to not only successfully market this challenging property but also to find the perfect buyer. Ultimately, what made the deal possible was a creative structuring that allowed both parties to get most of what they wanted and overcome the hurdles that prevented it from selling in the past with other agents.
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