News:
Spotlight Content
Posted: October 17, 2017
2017 Women in Building Services: Sarah Nolan Hoff, Hoffhaus Creative
Name: Sarah Nolan Hoff
Title: Owner / Principal Consultant
Company Name: Hoffhaus Creative
Years in real estate: 15
What real estate associations or organizations are you a member of? CREW, SMPS
How have you navigated obstacles to achieve success in your career?
While it’s improving, the biggest obstacle is that many firm leaders see marketing as a support role. Marketing is responsible for crafting your message to the world, aligning your firm processes around business strategy, presenting your portfolio in the best light, and putting all of that together to win work. How do people not see that as a crucial part of their business? I’ve been consistent in making that argument, backed up with solid planning and data, to earn a principal level position in an engineering firm. Now, as the owner of my own consultantly, I provide mentorship and coaching to other marketers as they navigate thir own career path.
How do you play your strengths to your advantage in your career?
My passion is finding ways to improve things people are doing, whether it’s a day to day activity or a full scale planning effort. I’ve always been able to see both the big picture goals and all of the little details that help or hinder success. I think one advantage is that while I understand the technical, I’m not a developer, architect or engineer, so I see their business through a different lens. This leads to great discussions and insights, which in turn lead to innovation.
What trends are you seeing so far this year?
The use of virtual and augmented reality will continue to increase. Many firms are also getting in the game of creating their own software to maximize and leverage technology to improve their project delivery process.
What do you do for fun?
I love traveling and photography. My favorite thing is observing the common, everyday patterns and activities. It’s what makes us human.
Tags:
Spotlight Content
MORE FROM Spotlight Content
Over half of Long Island towns vote to exceed the tax cap - Here’s how owners can respond - by Brad and Sean Cronin
When New York permanently adopted the 2% property tax cap more than a decade ago, many owners hoped it would finally end the relentless climb in tax bills. But in the last couple of years, that “cap” has started to look more like a speed bump. Property owners are seeing taxes increase even when an
.png)
.jpg)
Columns and Thought Leadership
The strategy of co-op busting in commercial real estate - by Robert Khodadadian
In New York City’s competitive real estate market, particularly in prime neighborhoods like Midtown Manhattan, investors are constantly seeking new ways to unlock property value. One such strategy — often overlooked but
Properly serving a lien law Section 59 Demand - by Bret McCabe
Many attorneys operating within the construction space are familiar with the provisions of New York Lien Law, which allow for the discharge of a Mechanic’s Lien in the event the lienor does not commence an action to enforce following the service of a “Section 59 Demand”.
Oldies but goodies: The value of long-term ownership in rent-stabilized assets - by Shallini Mehra
Active investors seeking rent-stabilized properties often gravitate toward buildings that have been held under long-term ownership — and for good reasons. These properties tend to be well-maintained, both physically and operationally, offering a level of stability
How much power does the NYC mayor really have over real estate policy? - by Ron Cohen
The mayor of New York City holds significant influence over real estate policy — but not absolute legislative power. Here’s how it breaks down:
Formal Legislative Role
• Limited direct lawmaking power: The NYC Council is the primary
.gif)