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Posted: December 20, 2016
2016 Year in Review: Kelly Gedinsky, Winick Realty Group LLC
Kelly Gedinsky, Winick Realty Group LLCName & Title: Kelly Gedinsky, Senior Director
Company Name: Winick Realty Group LLC
What was your most notable project, deal, transaction or professional achievement in 2016?
2016 has been an exciting year overall, but I would have to say that leasing 5 East 59th St. to Snapchat would be the most notable deal of this year. When Darrell Rubens, Lee Block and I began marketing the building, we had always envisioned an experiential retail who would utilize the building’s branding as part of the deal. Eventually we were able to share our vision with the CEO of Snapchat and not only did he agree, but he fell in love with the idea. Snapchat launched their first product, Spectacles, in the location, and so far the lines have been so long that it has created a media sensation. As a broker, there is nothing more satisfying than procuring a brand new brand and having the location we chose become a tremendous success for that new brand.
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