The Marketing Directors kicks-off 2014 as sales and marketing consultant for 50 West Street

February 10, 2014 - Front Section

Renderings of 50 West Street. Photo Credit: DBOX.

The Marketing Directors, a leading, national development advisory and master property marketing and sales force that works exclusively on behalf of owners and builders, has been named sales and marketing consultant for 50 West Street, a 63-story, luxury condominium in the downtown. This highly anticipated property developed by Time Equities is set for completion in 2016.
"As the demand for housing in Manhattan grows further, we will continue to see Downtown as a highly coveted destination for residents over the next few years," said Francis Greenburger, chairman of Time Equities. "We're excited to work with The Marketing Directors on 50 West Street - they have a strong grasp on the pulse of the industry. They translate that expertise into success for the properties they oversee, offering their clients invaluable direction in the planning stages and customized sales strategy and management."
50 West Street is located in The New Downtown at the crossroads of the World Trade Center, Wall Street, Battery Park City, and the World Financial Center. The building is designed to anticipate LEED Silver certification and is equipped with the latest in storm protection technology. The luxury condominium was designed by architect Helmut Jahn. Time Equities also engaged famed interior designer Thomas Juul-Hansen to design the building's interior spaces.
In January 2014, Time Equities and The Marketing Directors officially commenced the marketing phase of the 50 West Street project with the launch of its teaser website (www.50westny.com). The website features a captivating virtual video - produced by the award-winning branding firm, DBOX - which highlights the tower's architectural form and extensive Hudson River views. "The teaser website launch is the first step in an exciting public rollout process for the project," said Francis Greenburger, chairman of Time Equities. "We encourage brokers and potential buyers to visit the website to get a glimpse of what is to come."
This prestigious assignment for The Marketing Directors comes on the heels of a spectacular 2013. The firm reports that it successfully sold 60% of the apartments in its New York City inventory during the year, including the completion of the sales campaign at The Jefferson. The 83-apartment condominium at 211 East 13th St. sold out in just seven months. The Marketing Directors also reached a sales milestone of 45% sold at two of its New Jersey properties, 55 Melrose and Palmer Square.
"We're thrilled to report another prosperous year for The Marketing Directors at residential properties throughout the region," said Adrienne Albert, founder and CEO of The Marketing Directors. "We strive to meet our client's vision for every property, and we're happy to announce that we continuously deliver results. Our firm is confident that its proven sales and marketing program will bring success to our clients' buildings time and time again."
In addition to its success in the sales arena, The Marketing Directors also had considerable activity in the rental sector. In 2013, The Marketing Directors was responsible for a number of major projects in New Jersey, and completed the rental campaign at The Artisan, a luxury rental at 1400 Clinton Street in Hoboken.
Looking ahead to 2014, Albert reveals that The Marketing Directors is focusing its efforts on a large number of sales and rental campaigns at residences in Manhattan, Brooklyn, Queens, New Jersey, and even Boston, Mass. Jacqueline Urgo, president of The Marketing Directors, adds that with the limited supply of residential properties throughout Manhattan and its surrounding areas, demand will augment the sales and rental efforts for these properties. "We're excited to work with our clients on a variety of projects in the coming year, to create and deliver the best possible product for future residents," said Urgo.

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