New York, NY  On October 1, The Peninsula New York presents PINK LOTUS, a large-scale light installation sculpture by noted interdisciplinary Peruvian artist, Grimanesa Amorós, in honor of Breast Cancer Awareness Month. The installation, exclusively curated for The Peninsula New York by Circa 1881, is part of the brand’s global “The Art of Pink” charitable program, with Peninsula hotels around the world partnering with artists to help raise both funds and awareness for the fight against breast cancer. The Peninsula New York supports SHARE, a nationwide community that offers support, information and the benefit of experience to women diagnosed with breast and ovarian cancers. PINK LOTUS will be on view at The Peninsula New York from October 1 to November 15. In keeping with the initiative’s “pink” theme, Amorós has used LED lights to create a pink lotus flower that highlights The Peninsula New York’s landmark Beaux-Arts façade. The installation activates the entrance of the hotel on 55^th Street and Fifth Avenue, with a focus on the large Palladian window and the carvings of Ceres, Roman Goddess of agriculture and abundance, and Diana, Roman Goddess of the hunt, the moon and childbirth. By placing the installation on the main façade, Amorós is supporting Breast Cancer Awareness Month by drawing attention to both the Roman Goddesses, who represent the power of women worldwide and to the lotus flower’s symbolic associations with creation, enlightenment and rebirth. As in all of her work, Amorós’ PINK LOTUS has created a dialogue with the existing architecture and the history of the site. The dramatic composition provides the public with a unique visual experience created by the use of LED lighting. The beauty and spiritual symbolism of the lotus flower are certain to make the PINK LOTUS one of the highlights of The Art of Pink. Limited edition PINK LOTUS tote bags have also been exclusively designed by Amorós and can be purchased at The Peninsula New York for $40, with all proceeds benefiting SHARE. On October 27, 2015, Amorós will give an art talk on PINK LOTUS from 6:00 pm to 7:00 pm at The Peninsula New York, open to the public. For more information on PINK LOTUS, visit www.peninsula.com/newyork. Additionally, the hotel is once again supporting Peninsula in Pink with a collection of initiatives including Gotham Lounge’s Pink Afternoon Tea and a bespoke cocktail, known as the Pink Lotus, which is available at all dining outlets throughout the month of October. Guests can also take advantage of a number of specialty pink packages at The Peninsula Spa, including a Touch of Pink manicure, pink body scrubs, massages, facials and more. About The Peninsula New York The Peninsula New York is ideally located on Fifth Avenue and 55th Street, in the heart of New York City's most prestigious shopping, cultural, and business neighborhood, in Midtown Manhattan. A 23 story, 1905 landmark building, The Peninsula New York features 235 spacious and luxurious guest rooms and suites, decorated in a classic, contemporary style with art nouveau accents. About The Art of Pink Breast cancer is the most prevalent cancer among women and the second-most common cancer in the world today, accounting for one in 10 of all new cancers diagnosed worldwide, and nearly one in four female cancer cases. With these statistics in mind, The Peninsula Hotels decided to harness its resources and create the Peninsula in Pink charitable initiative. Launched in 2010, Peninsula in Pink is an annual event at all Peninsula hotels in Asia, North America and Europe. In 2015, Peninsula in Pink undergoes an artistic makeover, and is retitled The Art of Pink. Each hotel will exhibit pink-themed artworks in partnership with acclaimed artists and galleries, in addition to the popular Pink Afternoon Tea, spa treatments and cocktails, with a portion of the price donated to local charities. An exclusive pink ribbon pin designed for Breast Cancer Awareness Month will also be worn by all hotel staff, and is available for sale in each hotel. About Grimanesa Amorós Grimanesa Amorós was born in Lima, Peru and lives and works in New York City. She is an interdisciplinary artist with diverse interests in the fields of social history, scientific research and critical theory, which have greatly influenced her work. Her process remains organic and instinctive. This intuitive relationship to technology is a distinctive feature of Amorós’ practice. Her works incorporate elements from sculpture, video, lighting, and technology to create site-specific light installations to engage architecture and create community. Grimanesa Amorós has often drawn upon important Peruvian cultural legacies for inspiration for her large-scale light-based installations, which she has presented around the globe. Amorós has exhibited in the United States, Europe, Asia, Middle East and Latin America. About SHARE SHARE is a nationwide community that offers support, information and the benefit of experience to women diagnosed with breast and ovarian cancers and their caregivers. Our services include a helpline staffed by peers, support groups, and seminars on both the treatment of cancer and living with the disease. Through SHARE, the power of community helps renew hope. About The Hongkong and Shanghai Hotels, Limited (HSH) Incorporated in 1866 and listed on the Hong Kong Stock Exchange (00045), The Hongkong and Shanghai Hotels, Limited is the holding company of a Group which is engaged in the ownership, development, and management of prestigious hotels and commercial and residential properties in key locations in Asia, the United States and Europe, as well as the provision of tourism and leisure, club management and other services. The Peninsula Hotels portfolio comprises The Peninsula Hong Kong, The Peninsula Shanghai, The Peninsula Beijing, The Peninsula Tokyo, The Peninsula Bangkok, The Peninsula Manila, The Peninsula New York, The Peninsula Chicago, The Peninsula Beverly Hills, and The Peninsula Paris. Projects under development include The Peninsula London and The Peninsula Yangon. The property portfolio of the Group includes The Repulse Bay Complex, The Peak Tower and St. John’s Building in Hong Kong; The Landmark in Ho Chi Minh City, Vietnam; 1-5 Grosvenor Place in London, UK, and 21 avenue Kléber in Paris, France. The clubs and services portfolio of the Group includes The Peak Tram in Hong Kong; Thai Country Club in Bangkok, Thailand; Quail Lodge & Golf Club in Carmel, California; Peninsula Clubs and Consultancy Services, Peninsula Merchandising, and Tai Pan Laundry in Hong Kong. Tags: