The News Funnel release "follow" feature to improve users' ability to keep track of news from target real estate companies

The News Funnel, a new, free website that enables business readers to create a customized news funnel based on their unique preferences, has announced the release of a new "follow" feature enabling any company that has a Company News Channel (CNC) on the site to encourage subscribers to follow their news. By selecting this feature, subscribers receive news alerts directly from the real estate companies they are following on The News Funnel. Since launching in spring 2012 for the real estate industry, The News Funnel has continued to grow its subscriber-base rapidly, attracting both real estate professionals who use the site to keep track of industry news, as well as high-profile corporate users who leverage the site to promote their company news, including press releases, blogs and market reports. By allowing companies the ability to self-publish their news and reach industry professionals directly, The News Funnel has created an entirely new model in the news business. Companies that have recently joined The News Funnel's growing list of corporate users include: Agorafy, Bisnow, C+C Architecture, Cahn Communications, Coldwell Banker New Homes, Colliers International New Jersey, The Feil Organization, The KABR Group, KRE Group, NAI DiLeo-Bram & Co., New York Real Estate Journal, NYC Real Estate Expo, Penford Group, Stoler Report, U.S. Green Building Council of NJ, View The Space and Wolf Commercial Real Estate. "The vision for The News Funnel was to create a new model for both consumers of business news as well as those that are distributing the news," said Michael Beckerman, Founder and CEO of The News Funnel. "With the proliferation of news outlets, it has become harder than ever to filter the news to be able to consume only the information that is most relevant and, at the same time, it has become increasingly difficult for companies to effectively reach their target audiences with their own news. The News Funnel was created to solve these two problems." Other high-profile companies and organizations that have signed up to distribute their content to The News Funnel's readers include: Ackman-Ziff, Advance Realty, Boston Properties, Brandywine Realty Trust, Cassidy Turley, CBRE, CoreNet Global, CoStar Group, Cushman & Wakefield, Eastern Consolidated, Hampshire Companies, HFF, IOREBA, J.G. Petrucci Company, Jones Lang LaSalle, The Landis Group, Mack-Cali, Massey Knakal, Matrix Development Group, NAI James E. Hanson, the New York City Chapter of NAIOP, Normandy Real Estate Partners, Onyx Equities, RXR Realty, SJP Properties, The Walsh Company, Wiss & Company, Woodmont Properties and many more. The News Funnel launched with a focus on the real estate vertical and sources industry-specific articles, press releases, event announcements and market research reports. It is currently offering coverage in the New York Metropolitan Area, with plans to expand nationally and into other business-to-business verticals in the near future. With more than 500 business and real estate-focused media sources featured on the site, as well as content supplied directly by the more than 200 corporations and organizations that are signed up for free via the site's CNC service, The News Funnel curates news from the most comprehensive set of sources in the real estate industry. About The News Funnel The News Funnel is a free, web-based news aggregator for real estate professionals that sources industry-specific news from trade publications and major media sources. Subscribers create customized news feeds for their geographic market, industry segment and areas of interest that are accessed on their personalized home page or via a daily email. The News Funnel features Company News Channels (CNC's) — web pages that are available at no charge to companies to upload press releases, event notifications, blogs and market research reports that are then distributed into the funnels of subscribers. The website also features simple and advanced search capabilities. Aggregated content is stored for six months and users can search this content by keyword, market, industry segment or area of interest. Headquartered in New York City, The News Funnel was founded by Michael Beckerman, a 25-year veteran of the public relations and media industries. For more information visit www.thenewsfunnel.com.