Stone of GFP Real Estate and Mahl of Current Real Estate Advisors lease 12,721 s/f to Rho at 100 Crosby St.

Manhattan, NY According to GFP Real Estate, LLC, Rho, the all-in-one banking platform for startups, has signed a six-year lease extension and expanded its presence at 100 Crosby St. in SoHo.

The company, which launched their first office in the 100 Crosby St. in 2020, added an additional 4,066 s/f to its existing 8,655 s/f, marking the company’s third office expansion at the historic boutique property over the past five years.  Rho occupies a top-floor corner space overlooking Broadway and Prince Sts., complete with arched windows, exposed brick, matte-black flooring, and contemporary urban workspace design.

Thomas Mahl of Current Real Estate Advisors represented the tenant, Rho, while Neith Stone of GFP Real Estate represented the landlord, GFP Real Estate, in the transaction.

“SoHo’s emergence as a premier destination for tech-enabled startups reflects the neighborhood’s unique ability to serve this sophisticated market while maintaining its creative authenticity,” said Stone. “Rho exemplifies the caliber of tenant and quality of occupancy we’ve cultivated at this asset. Their multiple expansions from an initial 2,000 s/f underscore both their growth trajectory and our commitment to accommodating existing tenants at every step of their success.”

The building maintains a tenant mix, with one-third of occupants representing finance-technology, venture capital, and real estate sectors.

The remaining spaces house direct-to-consumer startups and creative event production agencies. Since spring 2025, the property has achieved and sustained full occupancy.

“It’s been a privilege to represent Rho, and we’re pleased the building has been able to support their continued expansion through the years,” said Mahl. “100 Crosby has played a key role in helping Rho attract top talent, offering an inspiring working environment in the heart of vibrant Soho, and we’re eager to see them continue thriving in this fantastic location.”

Rho serves companies at every stage, from two-person startups to scaling teams and public companies. From instant banking setup to 2% cashback cards and powerful tools for managing spend, paying bills, and closing the books, Rho helps high-growth startups move fast and stay focused - with 24/7, white-glove support that’s always in your corner.

“We’re proud to keep investing in and championing NYC as a leading tech startup ecosystem by doubling down on our presence in SoHo,” said Everett Cook, co-founder and CEO at Rho. “From our inception to every stage of growth since, SoHo has been home. This next chapter at 100 Crosby reflects the company we’ve become, and the one we’re building next.”

Major retail tenants in the building include Canadian fashion retailer Aritzia, which opened its new ‘SoHo Flagship Boutique’ at the building this January, signing a long-term lease extension and taking additional space.  Last year, the popular women’s subscription-based razor and body care brand Billie, Inc. also renewed a large office lease at the building. 

Built in 1884 and designed by architect Thomas Stent in a neo-Grecian style, 100 Crosby, formerly 560 Bdwy, is a six-story, 175,000 s/f boutique office building. Located in Soho’s cast-iron historic district, its relocated lobby and entrance celebrate the unique architectural character of the surrounding neighborhood featuring materials such as backlit “bullet-glass,” exposed brick, white marble and large original timber beams that were salvaged during renovation and hung from the lobby’s ceiling. The property offers tenants a convenient commute, with access to the R and W trains at the building and the 6 train only one block away.