Stern of Newmark arranges two retail leases at 106 South St. to CAKE and NOBLE Publishing House

Manhattan, NY Newmark arranged two new retail leases on behalf of ownership at 106 South St., located in the South Street Seaport district. The leases total 2,739 s/f and include new tenants CAKE and NOBLE Publishing House. CAKE is an award-winning electric motorcycle company, and NOBLE Publishing House, an ultra-exclusive private event space curated by the world-renowned designer Timothy Oulton in partnership with NOBLE Publishing, Inc., a luxury custom magazine house home to Nobu Magazine, McLaren Magazine and many more titles to come. Newmark managing director Andrew Stern represented 105 South Street Development, LLC, on both transactions.

“With the closing of these transactions, we congratulate both tenants on the opening of their first Manhattan locations, a significant milestone for both brands,” said Stern. “Ownership looks forward to welcoming these premier retail concepts at The Seaport as they make a meaningful addition to the diversity of neighborhood offerings.”

CAKE was founded in 2016 with a mission to create electric motorcycles that combine excitement with responsibility and inspire the shift to a zero-emission society. Within three years of its launch, the brand was recognized with numerous accolades, including the 2019 and 2020 Red Dot Design Award, IF Design Award, Automotive Brand Contest Award and several “Best in Show” designations. Seeking to establish a presence within the New York City marketplace, the tenant signed a short-term lease to occupy the 1,448 s/f ground-floor outpost, which features a 338/f backyard, to serve as a formal showroom.

NOBLE Publishing House will bring to life a one-of-a-kind exclusivity to the Manhattan events scene. Offering the ultimate landscape for intimate gatherings, including cocktail parties, intimate dinners, product launches and turn-key VIP events, NOBLE Publishing House will offer select brands the opportunity to experience the curated space. To realize this vision, the tenant secured a short-term lease to occupy the 953 s/f ground-floor corner retail space, which has abundant natural light and waterfront views.