Staple Pigeon makes debut in SoHo with flagship store completed by JRM Construction

Manhattan, NY JRM Construction Management ishas completed Staple Pigeon’s inaugural U.S. retail store at 21 Mercer Street in the SoHo district. Transforming a former Nike location into a 4,200 s/f immersive shopping destination, this modern space captures the streetwear brand’s edgy, street-inspired identity while offering a new presence in the city’s competitive fashion scene.

Completed in close collaboration with the brand founder, Jeff Staple, the project features extensive custom millwork integrated throughout the store. From the layout to the finishes, every element reflects Staple Pigeon’s role in urban fashion, showcasing the brand’s culture and heritage in a environment that encourages customers to connect with the Staple ethos.

“We’re proud to have delivered a high-impact retail space that captures the very essence of Staple Pigeon,” said Joseph Schimenti, vice president of retail at JRM Construction Management. “Our focus on detailed craftsmanship and brand alignment ensures that visitors experience a unique, immersive encounter with the Staple identity.”

This flagship location further highlights JRM’s ongoing success in delivering retail environments throughout SoHo, recently completing high-profile stores for internationally recognized brands such as Aritzia, Axel Arigato, Chimi, Carhartt, Joybird, and PacSun. By combining extensive construction expertise with a keen understanding of brand storytelling, JRM continues to help its clients stand out in the crowded marketplace and deliver memorable experiences to consumers.