RFR signs Gymshark to 15,000 s/f at 11 Bond St.

Manhattan, NY RFR has signed a full-building lease with UK-based fitness apparel and accessories brand Gymshark at 11 Bond St. The direct-to-consumer (DTC) retailer will take 15,000 s/f on the corner of Bond St. and Lafayette St. in the NoHo neighborhood for its first Americas brick and mortar retail location. The four-story space, with 100 ft. of frontage on Bond St., will serve as a Gymshark’s flagship U.S. outpost.

“11 Bond offers a prestigious address with a beautiful physical presence at the crossroads of New York City’s most desirable and well-trafficked shopping destinations,” said Charlie Rosen of RFR.

RFR was represented by the Retail by MONA team led by Brandon Singer. Gymshark was represented by Joel Stephen of CBRE.

“The journey from DTC to omnichannel dominance requires an enduring brand with a devoted following,” said Singer. “Gymshark checks those boxes with its popular product offering and widespread brand recognition and 11 Bond is the perfect backdrop to amplify the firm’s passion for community engagement.”

Built in 1913, the boutique building is an architectural gem and presented an opportunity for Gymshark to maximize its visibility via the built-in foot traffic of the trendy NoHo submarket of Manhattan. The building, fashioned in red brick with intricate terracotta detailing and a granite portico entry, boasts a rooftop terrace and oversized windows at street level. RFR purchased 11 Bond St. in 2015 and executed a top-to-bottom renovation transforming the commercial building for retail use.

The location is convenient to the NYU Washington Square campus, Astor Place transportation hub, Soho shopping district and many of New York’s finest restaurant, retail and lodging destinations.