Retail By MONA signs Showfields to 11,500 s/f deal for second NYC location

Brooklyn, NY Retail by MONA has signed experiential lifestyle discovery retailer Showfields for its second New York City location – House of Showfields. The retailer will launch its new concept – a house within a building -- at 187 Kent Ave.

“The curated experience created by Showfields is a journey of discovery in lock step with the ambiance of this red hot Manhattan submarket,” said Brandon Singer, CEO of Retail by MONA. “The company is redefining retail and, as such, was keen on bringing its brow-raising brick and mortar experience to Williamsburg, in the culmination of an exhaustive search for the perfect location.”

A Retail by MONA team led by Singer along with Michael Cody and Max Kreinces, represented Showfields in the deal. Asking rent was $125 per s/f. 

“We’re excited to unveil our Brooklyn location which is our first of four new stores coming in 2022,” said Tal Zvi Nathanel, CEO of Showfields. “Besides growth, what I am most excited about is that House of Showfields takes all we’ve learned until today to create a better discovery and shopping experience. This is more aligned with today's customer but also creates a new and effective acquisition tool for brands to have as part of their omnichannel strategy.”

Upon entering the location at 187 Kent Ave., guests will experience a concept designed to mimic a six-room home, replete with a living room, dining room, foyer, lounge, kids’ area and a courtyard emulating the outdoors.  

187 Kent Ave. is located in a Williamsburg, proximate to two subway stations and a variety of residential, retail and dining options. Situated on the corner of Metropolitan Ave. and Kent St., Showfields will enjoy exposure generated the foot traffic from the built-in neighborhood amenities such as the waterfront and Domino Park as well as the Music Hall of Williamsburg and numerous shopping and dining options.