Real opens New York City headquarters as company shows consistent, rapid expansion

New York, NY Real, an innovative, technology-powered real estate brokerage with a mission to change real estate agents lives, has relocated its headquarters to New York from Houston, Texas to accommodate accelerated company growth. As Real expands at a rapid pace, the company also announced the hire of seasoned chief marketing officer (CMO), Yoni Ben-Yehuda, to help refine their brand identity and robust go-to-market strategy. Hot on the heels of its $6 million funding announcement in January, Real employs nearly 500 real estate agents, making it one of the fastest growing brokerages in the country.  Based in the Flatiron District, the new headquarters places Real squarely in the heart of Manhattan, further increasing the appeal of the innovative startup among leading talent. Ben-Yehuda will help lead the company’s marketing efforts and brings with him more than 10 years of marketing leadership experience across multiple industries, including healthcare IT and entertainment. Prior to joining Real, Ben-Yehuda was CMO at Blue Fountain Media, a digital marketing agency, where he specialized in leading multi-million dollar digital marketing campaigns. Before this, Ben-Yehuda was the CMO of medCPU where he helped position the company as an industry leader in clinical decision support and won several awards and distinctions. Ben-Yehuda also currently serves as an advisor to Professor Ian Macmillan in a Social Entrepreneurship independent study program, where he teaches at Wharton School of the University of Pennsylvania. “As we expand our reach in new markets across the country, build out our team and prepare for our next phase of significant business growth, the management of our New York office headquarters is vital to our continued success,” said Tamir Poleg, CEO and founder of Real. “With over 10 years of diverse, digital marketing experience, Yoni brings enormous insight and leadership to our team that will be invaluable in growing our company and ultimately help empower real estate agents everywhere.”