Professional Profile: Olivia Farquharson 2022

Olivia Farquharson

Name: Olivia Farquharson

Title: Director of Marketing

Company: Pavarini McGovern

Location: New York, NY

Birthplace: New York, NY

Education:  Bachelor of Science in Advertising, Marketing and Communications, Fashion Institute of Technology

First job: Sales associate

First job in real estate or allied field: Web Editor for Interior Design Magazine

What do you do now and what are you planning for the future? I’m responsible for creating and implementing high impact marketing strategies that leverage Pavarini McGovern’s unique industry position as the construction manager clients think of when it comes to finding solutions to their most complicated construction projects—like the theater lift for TSX Broadway in Times Square. I also serve as president-elect for The Society for Marketing Professionals–NY Chapter. I plan to continue bridging mutually beneficial connections across the industry.

What do you see as an emerging or dominant trend in real estate for 2022? Firms are realizing the power in data collection and  analysis. When used correctly, these insights provide a clearer picture of opportunities and risks, ultimately allowing for better business decision making.

How do you unwind from a busy day? I turn on light music and write.

Favorite book or author: I just finished reading “The Measure of a Man: A Spiritual Autobiography” by Sidney Poitier—inspiring & full of wisdom.

Favorite movie: “Black Panther” directed by Ryan Coogler

One word to describe your work environment: Collaborative

Rules to live by in business: “Our behavior today will be our history tomorrow; we have to make sure it is written well.” –Michael Lee Chin of Portland Holdings.

If you could invite one person to dinner (living or dead, but not related to you) who would it be and where would you go? Tina Turner, we’d dine somewhere quiet & cozy so I can soak in every word.    

What is your DREAM job? (Something other than your current job) Songwriter