News: Brokerage

Professional Profile: Geoffrey Cook, 2014

Name: Geoffrey Cook Title: Marketing Director Company: TAYLOR - The Builders Location: 2580 Baird Rd., Penfield N.Y. Birthplace: Greece, N.Y. Education: St. John Fisher College - Sports Management/Communications First job outside of construction: Snack bar attendant at ESL Sports Center (ice hockey arena) First job in construction: Marketing Coordinator with TAYLOR - The Builders What do you do now and what are you planning for the future? As Marketing Director for TAYLOR - The Builders; a leading regional commercial, industrial, and multifamily General Contractor in Upstate N.Y.; I formulate, direct and coordinate all marketing, public relations, communications, and business development activities. I look forward to continuing my growth in the construction field, and growing the TAYLOR brand into new markets. How do you unwind from a busy day in Construction? Spending quality time with my beautiful wife and 20 month old daughter (tea party, dancing, singing, puzzles, dress-up...everything you should take advantage of before they want nothing to do with you!) Favorite book or author: "Good to Great" - Jim Collins Favorite movie: "The Shawshank Redemption" Last song you downloaded? "We are the Dinosaurs" - The Laurie Berkner Band (Having a 20 month old changes everything!) One word to describe your work environment: Unconventional Rules to live by in business: You only get out of it what you put into it. If you could invite one person to dinner (living or dead) who would it be and where would you go? My deceased grandfather... I would introduce him to my wife and daughter while enjoying a day at a park or beach. What is your dream job? General Manager of a professional sports franchise
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Columns and Thought Leadership
Strategic pause - by Shallini Mehra and Chirag Doshi

Strategic pause - by Shallini Mehra and Chirag Doshi

Many investors are in a period of strategic pause as New York City’s mayoral race approaches. A major inflection point came with the Democratic primary victory of Zohran Mamdani, a staunch tenant advocate, with a progressive housing platform which supports rent freezes for rent
A fresh start - by Shallini Mehra and Amit Doshi

A fresh start - by Shallini Mehra and Amit Doshi

For the past several years, the New York City multifamily housing market has been defined by disruption. The combined impact of the HSTPA rent laws and a sharply higher interest rate environment has fundamentally reduced
Tri-state capital  migrates nationally amid  regulation pressure - by Reese Weaver

Tri-state capital migrates nationally amid regulation pressure - by Reese Weaver

New York tri-state multifamily investors are increasingly reallocating capital to less-regulated markets across the U.S. as rent control and legislative risk erode returns at home. With over 60% of New York City’s rental housing stock classified as rent-stabilized, the traditional value-add model — buying under-performing buildings,

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AI comes to public relations, but be cautious, experts say - by Harry Zlokower

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