News: Brokerage

New Release: 'Back Of The Napkin' by Philip A. Okun Offers Insights for Real Estate Success

Philip A. Okun

Inspired by the Laffer curve drawn in 1974 to demonstrate the logic for tax cuts, this book takes the same approach to commercial real estate. Drawing on Okun’s 40+ years’ experience in all aspects of commercial real estate, this book is a go-to reference for beginners and seasoned professionals alike.

The author has first-hand experience in sales, leasing, land development and management. Additionally, there is a section on sales technique, which is also “Back Of The Napkin" in its simplicity. This section will benefit any sales professional in any industry. Available on Amazon in hardcover, soft cover, and kindle edition.

Visit www.backofthenapkin.biz to learn more

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Columns and Thought Leadership
Strategic pause - by Shallini Mehra and Chirag Doshi

Strategic pause - by Shallini Mehra and Chirag Doshi

Many investors are in a period of strategic pause as New York City’s mayoral race approaches. A major inflection point came with the Democratic primary victory of Zohran Mamdani, a staunch tenant advocate, with a progressive housing platform which supports rent freezes for rent
Behind the post: Why reels, stories, and shorts work for CRE (and how to use them) - by Kimberly Zar Bloorian

Behind the post: Why reels, stories, and shorts work for CRE (and how to use them) - by Kimberly Zar Bloorian

Let’s be real: if you’re still only posting photos of properties, you’re missing out. Reels, Stories, and Shorts are where attention lives, and in commercial real estate, attention is currency.
Lasting effects of eminent domain on commercial development - by Sebastian Jablonski

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AI comes to public relations, but be cautious, experts say - by Harry Zlokower

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