IREM publishes R.E. leader's guide to superior performance

A new guide for today's real estate leaders, highlighting proven strategies to help any organization achieve optimal performance, profitability, and a competitive edge, is now available from the Institute of Real Estate Management (IREM). Authored by real estate industry expert and visionary Christopher Lee, president and CEO of the Los Angeles-based CEL & Associates, Inc., the publication is titled "From Good to Great to Best-in-Class: A Real Estate Leader's Guide to Optimal Performance." It is the latest in a series of offerings called IREM "Key Reports," and provides an in-depth analysis - accompanied by tables and diagrams - of important trends and changes currently impacting today's real estate management industry. Valuable Takeaways * Readers will come away with a better understanding of these and other critical subjects: * The evolution of the real estate industry. * Megashifts and megachanges ahead. * Developing a strategic and long-range business plan. * Transformational leadership. * Finding, hiring, and retaining the best. * Becoming customer-centric * Controlling costs and Improving processes. * Creating a differentiating story and brand. * Succession planning. The report concludes with 50 predictions on events that are likely to occur over the next decade that could significantly impact the real estate management industry, also, a "worth reading" list of recommended texts. Key Report: From Good to Great to Best-in Class: A Real Estate Leader's Guide to Optimal Performance is $47.95 for IREM members and $59.95 retail (plus shipping and applicable state sales tax). To order, contact the IREM Customer Relations Department at 430 N. Michigan Ave., Chicago, IL 60611, or call toll-free at (800) 837-0706, ext. 4650.