News: Brokerage

RE/MAX launches advertising campaign across New York state

The RE/MAX of New York revealed that it will embark on an aggressive advertising campaign across New York state. The program will include television and for the first time RE/MAX branding on Jet Ways and signage at Rochester Airport. RE/MAX has committed to a wide variety of advertising that will be seen alongside the messages offered by RE/MAX, LLC. The goal is to provide a consistent message across the state for consumer and for recruiting. In addition, the RE/MAX brand message will be seen on Yankee broadcast TV games. Passengers traveling by air and using the Rochester Airport will see the remax.com logo on its jet ways. Flag poles in the airport's concourse will also display the logo along with the message "Nobody Sells More Real Estate Than RE/MAX." "More elements of our plan will be implemented across New York state in the weeks and months to come. Effective advertising is a vital component in our support of our RE/MAX franchisees across New York state. The objective is to reinforce our highly recognized and respected brand name with audiences across the state," said Henry Weber, president and regional director of RE/MAX of New York, Inc. "This opportunity to advertise and have a strong brand name presence in targeted markets is an important part of our growth strategy. The Rochester Airport advertising had never been available before. We believe this will be a 'WOW' in the Rochester area and certainly, no other real estate company will have this advantage as it is our exclusive," Henry Weber added. The RE/MAX System allows individuals to be in business for themselves, but not by themselves. Nobody in the world sells more real estate than RE/MAX. For more information about RE/MAX and opportunities with the organization, visit www.remax-ny.com or www.remax.com.
READ ON THE GO
DIGITAL EDITIONS
Subscribe
Columns and Thought Leadership
Positive forecast for New York’s pro-housing push? - by Philip Butler

Positive forecast for New York’s pro-housing push? - by Philip Butler

New York’s housing crisis remains a hot button topic despite growing consensus that varied and affordable housing is desperately needed statewide. Governor Hochul has recently introduced several initiatives to overcome N.Y.’s anti-housing
New York’s streets are full again, and the retail numbers prove it - by Noam Aziz

New York’s streets are full again, and the retail numbers prove it - by Noam Aziz

Walk down any New York block this year and you can feel it. The sidewalks are crowded, the storefronts are lit, and the energy that defines this city is back at full volume.
A guide to finding the right NYC property management company - by Sanjay Gandhi

A guide to finding the right NYC property management company - by Sanjay Gandhi

Being a small to midsize landlord in NYC is an increasingly demanding endeavor. From navigating complex regulations, increased compliance demands to dealing with tenant issues and remediating violations. It is wise to enlist the assistance of a partner, a professional
Hunt commercial real estate question and answer: Fortune 500 wisdom - by David Hunt

Hunt commercial real estate question and answer: Fortune 500 wisdom - by David Hunt

Yes, there are lessons to be learned from the largest companies in America when comes to managing your real estate. But the decision to buy or lease real estate may not be one of