News: Brokerage

Greystone's Printhouse Lofts comes to Brooklyn market

According to Greystone, a New York-based real estate development and financial group, 139 North 10th St., officially launched as "Printhouse Lofts," is coming to market. Situated between Berry St. and Bedford Ave. in the Williamsburg neighborhood, the 1900's industrial-style warehouse has been transformed into a 36-unit rental apartment building offering industrial fixtures with modern amenities. Aptsandlofts.com is the exclusive sales and marketing team for Printhouse Lofts. "Williamsburg is undergoing one of the most exciting real estate transformations in all of New York City. This was the ideal neighborhood to develop a luxury rental building that not only offers views and amenities, but also cutting-edge design in a prime location," said Jeffrey Simpson, head of property development at Greystone. "We were deliberate in keeping the building's industrial aesthetic, while also adding modern touches that make people feel at home." The apartment mix within the pet-friendly elevator building consists of 28 one-bedrooms, six two-bedrooms and two three-bedrooms. Two of the ground floor apartments boast 50-ft.-long glass solariums. The units feature stainless steel appliances, farmhouse sinks and natural stone countertops. The interiors are designed by Funda Durukan of Durukan Design, whose signature industrial feel is employed by juxtaposing many of the building's original features with new modern elements including exposed beams, oversized industrial tilt and turn windows, exposed brick and heavy tinder beams. Large columns support 13-ft.ceilings with exposed ductwork. The project architect is H.T.O Architect, PLLC. Printhouse Lofts amenities include a virtual doorman, video intercom system, laundry machines on all floors, bike storage and 2,500 s/f of shared roof deck space, offering 360-degree panoramic views of both the Brooklyn and Manhattan skylines. One of the fifth floor apartments also has a 225 s/f terrace. "Printhouse Lofts' modern, high-end finishes with industrial elements, such as exposed beams and brick walls as a backdrop, provide a design combination that is highly desired in New York City," said David Maundrell, founder and president of aptsandlofts.com. "We anticipate Printhouse Lofts to be one of the top new developments of 2014, potentially setting record pricing for a conversion in Brooklyn."
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