Manhattan, NY George Comfort & Sons (GC&S), and building owner Wohio Holding Inc., entered a new lease agreement with Diptyque at 16 East 34th St., a newly renovated office and retail building located between Madison and Fifth Ave. in Murray Hill.
Diptyque will occupy 18,017 s/f across the entire 17th floor of the 22-story tower. As part of a 10-year lease, the global luxury brand, renowned for its perfumes, skincare and home decor, will more than double its current 8,097 s/f footprint when it moves from 240-246 West 35th St. in the first quarter of 2027.
“As a brand defined by style and luxury, Diptyque’s decision to make 16 East 34th St. its North American headquarters speaks to the tower’s high-end design and hands-on management and service,” said GC&S Peter Duncan. “The reimagined lobby and inspiring roof deck are valued enhancements that continue to draw the city’s top companies.”
Ownership was represented in the lease transaction by George Comfort & Sons’ Duncan, Alexander Bermingham and James Donaldson. Diptyque was represented by Laurence Carroll of Cushman & Wakefield.
With its Art Deco architecture and prime Midtown South location, 16 East 34th St. blends historic character and modern functionality just steps from the Empire State Building.
The 376,000 s/f tower recently underwent a series of renovations, highlighted by a new amenity roof deck accessible to all building tenants. The expansive outdoor space features a variety of seating options, colorful mural art and sweeping views of the New York City skyline. The lobby has been transformed with a high-end boutique feel, and new elevator cabs have been installed. Additionally, tenants benefit from the tower’s efficient floor plates
16 East 34th St. is situated in a neighborhood that is home to major companies such as Amazon, LinkedIn, Sony and NYU Langone. It is surrounded by the city’s prime transit hubs, with Penn Station, Grand Central Terminal and the 33rd St. and Herald Square subway stations all within walking distance.