Every real estate agent is a marketer, are you?

At Agorafy as we continue to develop our platform and expand our user base we focus daily on the features and capabilities our users require to accomplish their daily goals. Real estate professionals daily tasks may be as varied as the professionals themselves, however it always comes down to the same goals; marketing yourself and what sets your service apart, as well as marketing your current exclusive listings. These two central goals are the bedrock of the real estate profession and focusing on them allows brokers and agents to consistently bring in new business and service the needs of their existing clients, on the way to negotiating successful transactions and earning a commission. When it comes down to it, every agent is a marketer. With this in mind, Agorafy is principally a marketing tool for real estate professionals, allowing them to bring their exclusive listings to an open marketplace filled with other professionals, potential tenants, and active buyers. As well as marketing their own place in the market, based on the areas they specialize in and what sets them apart. Bringing your exclusive listing to the market just like everything else these days starts with the Internet; publishing on your company's website, pushing to the MLS and other vendors and utilizing direct email campaigns. Even though this is just the first step on the way to gaining maximum exposure for your listing, too many real estate professionals stop here. Agorafy looks to make this first step as quick and seamless as possible so you can begin to focus on the next activities in your marketing process and utilize Agorafy every step of the way. Whether this is direct email marketing to buyers and tenants or through social media, Agorafy gives your listing a digital home which can be accessed directly by your customers. We also maintain high quality standards across our platform with real time data and high quality media (photos, flyers, floor plans) so there is no question when a buyer or tenant sees your exclusive listing they know its the real deal, no misinformation or bait and switch. On the single listing level this may not seem like a big deal, but across our whole platform the impression this leaves is substantial. Brokers and agents are increasingly using varied ways to transmit their exclusive listings to potential customers, and having a public platform as the digital home for your listing is ideal. Agorafy makes it easier for agents to get people directly on their listings. Exclusive listings beyond a chance to earn a commission are an opportunity to have a starting point for a dialogue with potential clients; exclusive listings are the best opportunity to sell yourself well. Although maximizing the reach of your availabilities is important, successful agents understand they don't really "sell" listings, they sell themselves, and their success will hinge on their ability to sell their clients that they can provide the service they need. Real estate professionals need to spend a great deal of time and personal effort to market their expertise and qualities to the public to build and maintain a client base, and we think we can help with our Professional Profile. Not only do we assist agents in presenting their exclusive listings in the best possible light, we make sure real estate professionals have a place to highlight their skill set. Agorafy's Professional Profile allows brokers and agents to market their services in a way that is very powerful, connected to their current listings and past transactions. Just like the professionals we serve, we understand that clients look to how agents market and represent themselves, to see how they will represent their client's interests. Many other listing platforms take great effort in making sure potential clients can't contact listing brokers directly, hoping to secure a piece of the pie, and in the process doing brokers a disservice, and frustrating potential buyers and tenants. As we continue to grow we maintain our focus of assisting brokers and agents in every step of the transactional process, and do everything we can to help them get maximum exposure for their exclusive listings and themselves, and become a great marketer. Richard Du is the founder and CEO of Agorafy, New York, N.Y.