Decoding "Agorafy:" Building an open real estate marketplace

As we continue to reach new users, there has been some commentary or buzz surrounding our brand name. Therefore, we thought it would be fun to demystify or decode the "Agorafy" name for you. The rationale behind the name choice should give you insight into our work as well as our mission of serving the real estate industry. Before our team of real estate and technology professionals hunkered down to develop our innovative on-line real estate platform, the team was first challenged to come up with a company name. No small feat. But after some time, thought, and consideration, we chose the newly minted name "Agorafy!" Why Agorafy? What does it mean? Well, as funny as "Agorafy" may read or occasionally be pronounced [try ah go ra fy], the idea underlying the name follows from the ancient Greece word "agora" and now serves as a consistent reminder of our firm's core mission and purpose. From day one, our team was focused on building a dynamic, open real estate marketplace to serve real estate professionals and the public. Not so coincidently, "agora" is the ancient Greek word for an open marketplace. Similar to a bazaar or even a modern day shopping mall, the agora was a one-stop shop that brought a local community together, particularly through commerce. The agora facilitated the exchange of information, products, goods, and services among a wide variety of merchants and buyers. Thus, our present day aim is analogous, with our team working to better connect the real estate industry's property owners, real estate professionals, buyers and tenants. Similar to the ancient Greek agora, we provide an open platform for all real estate industry participants to engage one another, be it to market their properties and experience, search and inspect pertinent data and property information, or connect with their colleagues and clients. All this is to create a more transparent, seamless, and effective real estate process, leading to an improved overall experience for all parties involved. While our open, on-line real estate platform is modeled after the ancient Greek agora, we also wanted to let the industry and the public know that our efforts are not stagnant, but rather active and continuous. Thus, the name itself conveys action, with "Agorafy" couched as an action verb. In that way, Agorafy is similar to "market-ize"or commercialize. Our team is on the clock to assist and partner with the real estate community and related professionals to generate a better market solution by facilitating more efficient and amicable acquisitions, leases, and dispositions. In doing so, we want to also help nurture and amplify the economic and social synergies that take place before, during and after the local real estate transaction (more on this to come...) Now that you know the name, get to know today's modern real estate marketplace! Visit us at agorafy.com and sign up to get started! Richard Du is the founder and CEO of Agorafy, New York, N.Y.