According to Cushman & Wakefield, ideeli, Inc., the online retailer named to the top of the Inc. 500 as the fastest growing company in the U.S. in 2011, has signed a new 23,500 s/f long-term lease for its studio operations at 1385 Broadway, a midtown office building that recently completed a $55 million major capital improvement and renovation program.
ideeli, an online retailer launched in 2007 that specializes in limited-time sales, will occupy 23,500 s/f on the entire third floor in the 23-story building for its studio operations. With 5.5 million members, the retailer offers fashion apparel for men, women, and children, as well as products in the categories of beauty and home décor.
Cushman & Wakefield's Jonathan Serko, vice chairman, Gary Greenspan, executive vice president, Diana Gaines, senior director, and David Malawer, senior director serves as the exclusive leasing agents for the building. The building is owned by B. Bros. Broadway Realty LLC, an affiliate of Bloomingdale Properties Inc. Leon Manoff and Jason Lund of Colliers represented the tenant.
"With growing demand by the tech sector for our location and quality of building, 1385 Broadway, with its extremely well capitalized ownership, on-site and hands-on management, is nimble and poised to execute for the right tenants," said Jonathan R. Serko, a Cushman & Wakefield vice chairman. "1385 is a perfect fit for an exciting, growing company like ideeli."
"1385 Broadway offers an environment that combines style and value with a building conveniently located near Manhattan's major transportation hubs," said Diana Gaines, a Cushman & Wakefield senior director.
The building, which is located between 37th and 38th Sts., is situated just west of Avenue of the Americas, within walking distance to Grand Central, Penn station and the Port Authority Bus Terminal.
The recently completed capital improvement program included a new entrance and lobby, replacement of all windows, upgrades to the elevator cabs and mechanicals, as well as common areas and restrooms.

Cushman & Wakefield is the world's largest privately‐held commercial real estate services firm. The company advises and represents clients on all aspects of property occupancy and investment, and has established a preeminent position in the world's major markets, as evidenced by its frequent involvement in many of the most significant property leases, sales and assignments. Founded in 1917 it has 243 offices in 60 countries and more than 14,000 employees. It offers a complete range of services for all property types, fully‐integrated on a global basis, including leasing, sales and acquisitions, debt and equity financing, investment banking, corporate services, property management, facilities management, project management, consulting and appraisal. The firm has more than $5.5 billion in assets under management through its wholly‐owned subsidiary Cushman & Wakefield Investors.

ideeli is an online retailer specializing in limited-time sales that feature incredible brands at exceptional prices. Every day at 12 Noon EST, more than a dozen new sales showcase fashion for men, women and children, home décor and beauty, offering the thrill of discovery and the satisfaction of a deal. Launched in June 2007, ideeli is one of the fastest growing retailers in the U.S., with more than 5.5 million members and more than 3,000 brand partners. In 2011, ideeli was named to the top of Inc. magazine's list of the country's fastest-growing private companies. Tags: