Bow of Durst Org. leases 42,500 s/f retail space to H&M at 4 Times Square

According to The Durst Org., H&M has a signed a 20-year lease for 42,500 s/f on three floors at the retail space at 4 Times Sq. Previously leased to the ESPN Zone, the space has 165 ft. of street frontage on the northeast corner of 42nd St. and Broadway at the entrance to Times Sq. H&M was represented by Robert Gibson, executive VP of Cushman & Wakefield Inc. and The Durst Org. was represented in-house by senior VP and director of leasing Thomas Bow. "H&M is the premier retailer in the world and it is our pleasure to welcome them to 4 Times Sq.," said Jonathan (Jody) Durst, president of The Durst Org. "Times Sq. is the most dynamic 24/7 retail destination in New York City and we are proud that H&M has chosen to establish its presence at the Crossroads of the World at 4 Times Sq. We look forward to many years of collaboration on this exciting new partnership." In addition to the retail space, the deal provides for H&M to brand the four 70' x 70' signs at the top of 4 Times Sq. as well as two commercial street level signs including a curved sign at the corner of 42nd and Broadway measuring 108' x 42' and a Broadway sign measuring 78' x 60'. This combination of sign locations provides visibility for H&M from the street, from across Times Sq. and from around the city and the region. This unique branding opportunity is unprecedented and will provide marketing reach far beyond the geographic constraints of Times Square as the roof top signs will be visible from every direction on the New York City skyline. The Durst Org., founded in 1915 by Joseph Durst, is the owner, manager and builder of 13 million s/f of premiere Manhattan office towers and two million square feet of residential properties. The Durst Org. is recognized as a world leader in the development of high-performance and environmentally advanced commercial and residential buildings. www.durst.org