BellTower Partners leases 9,000 s/f at Marx Realty’s 545 Madison

Manhattan, NY According to Marx Realty, private investment firm BellTower Partners, founded by Kewsong Lee, has signed on to take a full floor at its 545 Madison office building, which Marx co-branded with Baccarat.

“We’ve had incredible success since repositioning the 545 Madison office tower,” said Craig Deitelzweig, president and CEO at Marx Realty. “We have been able to attract premiere investment firms as well as high-end luxury brands as a result of the dramatic repositioning and collaboration with Baccarat. This is the nation’s first co-branded office building, and the market has been responding strongly. We continue to see incredible interest in our uniquely welcoming workspace experiences across the Marx Realty portfolio.”

A Cushman & Wakefield team led by Tara Stacom represented Marx Realty and CBRE’s Zac Price and Neil King represented BellTower Partners. The term is for 10 years.

545 Madison features a warm and welcoming hospitality-infused vibe that appeals to office users ranging from financial services firms to luxury brands. The sensory journey starts at the entrance and boasts a uniformed doorman while the well-appointed lobby features warm materials and soft curves. The serenity of the lobby library and various nooks with plush velvet seating, combined with soft curves and walnut wood-clad walls punctuates the sophisticated ambiance effectively blurring the lines between an office lobby and a luxury hotel space.

With Baccarat joining the tenant roster in December 2023, and committing to a co-branding program at 545 Madison, the lobby at 545 Madison is accented with some of the most recognizable Baccarat fixtures and accessories. From the simple sophistication of its Lady Crinoline Chandelier and Harcourt pendant lights to the bold luxury of the Zenith Red Chandelier – with select pieces custom-crafted for the building – the lobby at 545 Madison welcomes tenants and guests with the aesthetic of two extraordinary brands.

The eighth-floor club lounge at 545 Madison is known as the Leonard Lounge and named in honor of Leonard Marx, the founder of Marx Realty. The design is an homage to Leonard’s personality with features that are represented in the thoughtful details that make up the space. Comprising 7,000 s/f of indoor/outdoor lounge space, the Leonard Lounge has a café, a 2,000 s/f landscaped terrace, a 40-seat boardroom and a ceiling-suspended fireplace. Baccarat fixtures, barware and accessories in the tenant lounge add another layer of luxury and round out the exclusive ambiance of the space.

Current tenants include financial software and applications developer GTS and Baccarat; private equity firms Consonance Capital, TruArc Partners, Kohlberg & Company, Vialto Partners and Orangewood Capital as well as additional top-tier wealth management and private equity firms.

David Burns and Kristin Kaiser of Studios Architecture worked with Marx Realty’s in-house design team to reimagine the lobby and amenity spaces at 545 Madison.