The Solaire’s ReachNow launch.New York, NY Public officials, environmental advocates, local residents and automotive enthusiasts gathered at the Solaire in Battery Park City for the launch of ReachNow, the BMW Group’s premium cars-sharing service. The Albanese Organization is one of the first real estate developers in North America to offer the ReachNow service as an exclusive amenity for its residents. The Solaire is a 27-story residential tower, located at 20 River Terrace, developed by the Albanese Organization and Northwestern Mutual. The rental building was the one of first residential high-rises in America to achieve LEED Gold Certification upon its completion in 2003 and is now LEED Platinum Certified for Existing Buildings.
The two-hour event showcased the fleet of electric BMW i3 and BMW 3 Series vehicles that are now available to 700 residents through the ReachNow app. Key stakeholders in the partnership, including Russell Matthews, principal and executive vice president of the Albanese Organization, and Steve Banfield, CEO of ReachNow, delivered remarks as part of the launch ceremony. Shari Hyman, president and COO of Battery Park City, and Keith Kerman, chief fleet officer for the City of New York and deputy commissioner, NYC Department of Citywide Administrative Services, also spoke about the partnership and conveyed their support.
“The Albanese Org. is dedicated to curating healthy, high-end lifestyles for the tenants of our properties across New York. The ReachNow program provides an added amenity to Solaire residents that promotes green living and accentuates a luxury lifestyle,” said Russell Albanese, chairman of the Albanese Org. “As the first developer to partner with ReachNow, we’re able to continue pioneering green living by enabling residents to be sustainable in their day-to-day travels outside of their environmentally friendly homes. Our hope is that this partnership will also inspire other developers to offer the ReachNow service and electric vehicles at their properties to help make urban living, especially in NYC, more sustainable.”
“With the addition of ReachNow at the Solaire, we further extend our commitment to providing premium urban mobility solutions for all drivers. Solaire residents gain exclusive access to a dedicated fleet of BMW i3 electric vehicles and BMW 3 Series vehicles for an unparalleled level of convenience,” said Steve Banfield, CEO of ReachNow.
“Our partnership with the Albanese Org. is an ideal fit as the company embraces the benefits of a sustainable lifestyle. Today’s launch at the Solaire marks the first residential building in North America to offer electric vehicle car-sharing by ReachNow as an exclusive green amenity.”
Through the ReachNow program, residents receive 24/7 access to an exclusive fleet of BMW vehicles, making it convenient to grab a car for any occasion, whether a short trip across town or a weekend getaway. The service will be available to residents of the Solaire, a LEED Platinum Certified residential building in Battery Park City that was also developed by the Albanese Organization.
The BMW Group plans to expand the ReachNow program to residential and business complexes across the U.S. in 2017.
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