News: Spotlight Content

2026 Ones to Watch - Industry Leaders: Zohra Roy, Logical Buildings

Zohra Roy
Director of Product Marketing & Comms. 
Logical Buildings

“Zohra is a driving force accelerating growth of our building software & VPP platforms. A 2024 NYREJ Rising Star, she was elected to the 2026 Green Button Alliance board of directors and has been key to our successful Sustainable Westchester partnership and growth of our commercial + residential clients, empowering users and building operators to save costs, earn revenue, & reduce carbon emissions.” 

What recent accomplishment or initiative are you most proud of, and what impact did it have on your firm, clients, or community?

I’m most proud of leading the marketing and communications for our newly published case study on the Con Edison Smart Usage Rewards page, highlighting our partnership with Sustainable Westchester & New Rochelle School District. We showed how the district generated revenue, managed energy costs, and advanced sustainability. Building on this, I led customer engagement that contributed to Logical Buildings winning Con Edison’s Best Growth Award this year, strengthening our position in expanding demand response participation across residential, commercial, & industrial customers in NY and beyond.

What book, podcast, or app has most influenced your approach to leadership?

Start With Yourself by Emma Grede. 

How do you inspire, motivate, or mentor others within your organization?

At Logical Buildings, I’ve hired and managed 25 interns through NYSERDA’s Clean Energy Internship Program, bringing students and recent graduates to gain hands-on-experience in demand response, VPPs and energy compliance. I onboard and mentor our interns to ensure they are integrated into their teams and able to contribute effectively. I also encourage them to improve processes and develop new solutions, including leveraging their skills in AI. Many of the interns I’ve mentored have gone on to roles at Logical Buildings or into energy-related fields, including utilities and consulting.

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