2024 Women in CRE: Michelle Lala, RM Friedland

What recent project, transaction, or accomplishment are you most proud of? 

In an impressive feat, our team successfully sold 131 units in Rego Park, a territory we don’t typically operate in. This achievement was the result of countless hours of meticulous due diligence. Our dedication paid off when we found a buyer who usually doesn’t consider properties in this area. By leveraging our expertise and commitment, we were able to navigate the unfamiliar territory and secure a successful sale, showcasing our adaptability and determination.

Who inspires you most? What qualities do they possess that inspire you? 

I am profoundly inspired by my father, Marco Lala. Working alongside him, I have the privilege of witnessing firsthand his unwavering dedication to both provide for our family and to do right by our clients. His relentless determination and resilience are qualities I deeply admire. I consider myself fortunate to be his daughter, his teammate, and to have him as my mentor.