It’s reigning men: Beauty + Menswear are surging - by Faith Hope Consolo

May 15, 2018 - Shopping Centers
Faith Hope Consolo,
Douglas Elliman

As the city and spring begin to bloom, we are once again experiencing another retail resurgence. Focus has shifted to categories that have continued to grow and our shopping corridors are following suit. We are seeing big influx of men’s shops and beauty has not taken a break!

Menswear & Men’s Styling is Booming

Once an under serviced demographic, everything now is all about the boys, whether it be clothing, spa, style; these new stores are made for the male.

On Madison Ave., 488 Madison Ave. is now home to custom menswear, Indochino and Jack Erwin, men’s footwear label. Bottega Veneta’s newest outpost debuted at 740 Madison Ave. and this Italian brand specializes in leather bags, ready-to-wear women’s and devoted to men’s fashion.

On the Upper East Side,  Nordstrom Men’s Store NYC at 235 West 57th St. is now open and sneaker and streetwear retailer, Stadium Goods will open a new concept space as a shop-in-shop located inside. Men’s lifestyle salon, Elegant Barber Shop opened its fifth location, Third Avenue at 61st St.

In SoHo, Brett Johnson’s luxury Italian-made menswear is here, 109 Mercer St. The RealReal has announced a new men’s shop-in-shop at its flagship store, 80 Wooster St. Santino LoConte brought Reign, his new multi-brand menswear shop to 807 Washington St., featuring a wide variety of Japanese, Italian, American and other European brands, including Balmain, Hender Scheme, IRO, Junn.J, Mykita x Maison Margiela, Our Legacy, Public School, Rick Owens, Suicoke, Tim Coppens and Undercover.

In Nolita, India-based custom-made shirt brand for the modern gentleman Bombay Shirt Company, has its first U.S. brick-and-mortar shop, 223 Mott St.

Beauty & Fitness Brands are Conquering Every Corridor

On Fifth Ave., L’Occitane En Provence to relocate its flagship at 555 Fifth Ave.

On the Upper East Side, South Korean cosmetics brand Innisfree is  opening its second US location at 750 Lexington Ave. Lululemon Athletica is expanding its fleet of stores, 1030 Third Ave. 

In SoHo, Bandier fitness to have a flagship location at Paramount’s 670 Broadway. Alo Yoga is now at 96 Spring St.

Beauty outpost, Ricky’s NYC to relocate its Union Square store to 830 Broadway between East 12th and East 13th Sts.

In Nolita, Toronto-based Deciem, a.k.a. The Abnormal Beauty Company, now open at 26 Prince St. known for its transparency and low price point is a multibrand buffet of beauty. 

In Hudson Yards, news of adding The Body Shop, NYX, Follain, Urban Decay, Jo Malone, Kiehl’s, MAC Cosmetics, Milk Makeup, Origins, and a Sally Hershberger Salon reflect the importance of self care and beauty.

More Manhattan Moves

On Madison Ave., British haute couture fashion house, Ralph & Russo, is opening its first NYC store at 680 Madison Ave. Johnny Was women’s apparel coming to 1070 Madison Ave. Italian-based Jennifer Tattanelli is now here at 1122 Madison Ave.

In Midtown, jeweler and fine watch retailer Cellini has moved from Madison Ave., launching at 430 Park Ave.

In Columbus Circle, T.J. Maxx is expanding yet again, tripling the size of their store at 250 West 57th St.

On the Upper East Side, Target scheduled to open in 2019 at 1201 Third Ave.

On the Upper West Side, Austrian wood furniture store, Team 7 hailing from Austria has opened at 2003 Broadway.

In Herald Sq., bebe reinventing itself with its first lifestyle concept store, 1 W 34th St. Macy’s Flower Show, an annual springtime tradition, will transport visitors to a land of flora and fairy tales, 151 W 34th St.

In Chelsea, British cookie shop Ben’s Cookies opened a new location near Penn Station at 345 Seventh Ave. Raúl Àvila, high-end event production company and Met Gala designer, to take 216 Eighth Ave.

In Times Sq., Champs Sports has relocated its NY flagship to 10 Times Sq. with a new storefront four times the size of the previous location. This multi-level store emphasizes flexibility with a new layout known as the Arena, a prominent LED display adorns the façade, while four digital screens establish interactive storytelling throughout.

In SoHo, famed jewelry and accessories brand Kendra Scott to 126 Spring St. Swedish premium corduroy brand Cords&Co. will introduce its first NY store at 160 Spring St. This is the sixth store to open around the world, joining London, Paris, Venice, Los Angeles and two in its hometown of Stockholm. Casual wear brand Faherty, founded in 2013 by identical twins Alex and Mike Faherty, will relocate to a larger space; currently at 101 Thompson St. will move to 131 Prince St. Aerie, American Eagle Outfitters’ sister-brand, opening up a permanent store at 75 Spring St., after a successful pop-up. Karl Lagerfeld recently opened his first U.S. store at 420 W. Broadway.

In the East Village, Atino Eyewear to 110 East 7th St.

In TriBeCa, jewelry boutique Foundrae took over the space at 52 Lispenard St.

In Greenwich Village, Shakespeare & Co. bookseller to take 450 Sixth Ave. and will feature the “Espresso Book Machine,” which, can print bookstore-quality paperbacks in the time it takes to make an espresso, so that any book not in stock can be printed on the spot.

In the Financial District, Chloe and Isabel jewelry lifestyle and pioneer of social retail coming to 40 Exchange Place. Bandier opening at 108 Fifth Ave.

Today’s man is all about his appearance – and fashion brands, as well as beauty brands are noticing, capitalizing on this rising demand. Look out for not only traditional retail changing in our city, but stores that appeal to the increasing attention that men are having for fashion and style.

Happy Shopping!

Faith Hope Consolo is the chairman of the retail leasing, marketing and sales division and Douglas Elliman Real Estate, NY, N.Y.

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