Manhattan, NY TF Cornerstone (TFC) has negotiated a new lease signing with Atherea Natural Market, a brand-new grocery store opening its first-ever location. Located on the ground floor of The Victoria, TFC’s 22-story, postwar co-op building located at 7 East 14th St., the 8,644 s/f market is expected to open in the summer of 2025.
Steven Baker, Daniyel Cohen, and Thomas Galo of Winick Realty Group represented TF Cornerstone. Atherea Natural Market was represented by Brendan Thrapp and Nathaniel Mallon of Verada.
“Atherea Natural Market is a fantastic addition to the vibrant retail landscape along 14th St., where it will undoubtedly thrive amid the neighborhood’s energy and popularity,” said Steve Gonzalez, vice president of retail leasing at TF Cornerstone. “We’re excited to expand health and wellness options within our retail portfolio both for residents and visitors alike with its arrival at The Victoria.”
“We are honored and excited to open our first brick and mortar location within a TF Cornerstone building. We anticipate establishing meaningful connections with our customers and can’t wait to serve the Union Square community,” said a spokesperson at Atherea Natural Market.
Founded by a dedicated team of seasoned supermarket-industry veterans, Atherea Natural Market will redefine the grocery shopping experience with a strong focus on natural, organic, and high-quality food products. Designed to meet the needs of health-conscious consumers, the market will offer an extensive selection of fresh, organic produce, responsibly sourced meats and seafood, artisanal pantry staples, and gourmet specialty items. In addition to its top-tier grocery selection, Atherea Natural Market will feature a variety of freshly prepared meals, grab-and-go options, and catering, making it a go-to destination for residents and visitors to enjoy convenient, wholesome dining. With an unwavering commitment to quality and sustainability, the store aims to create a welcoming environment that fosters community and encourages a healthier way of living.
Positioned at the vibrant crossroads of Greenwich Village, Chelsea, Union Square, and the Flatiron District, The Victoria - located at 7 East 14th Street between Union Square West and Fifth Avenue - boasts an unparalleled location in one of Manhattan’s most dynamic retail corridors. Built in 1964 and converted to a co-op in 1986, the property has approximately 496 units divided between two wings and over 22 floors. Apartment sizes range from studios to 3-bedrooms, and some apartments on top floors have formal dining rooms or dens. The property offers immediate access to some of the city’s busiest subway lines.