Pawlik's other responsibilities include business development, brand strategy, public relations, Internet marketing, advertising and hospitality marketing.
Pawlik was most recently owner of Pawlik Marketing, a consulting firm providing strategic marketing communications services to local businesses and non-profits. Prior, she was a marketing manager at HealthNow New York in Buffalo, parent company of BlueCross BlueShield of Western New York and BlueShield of Northeastern New York.
Pawlik earned an English/Communications degree from Springfield College in Springfield, Mass. She is a member of the Public Relations Society of America. She is active in Habitat for Humanity, Hospice of Buffalo, and Buffalo Pug and Small Breed Rescue.

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