Thompson of Coldwell Banker Commercial NRT talks about what she considers her most important assets

What do you consider to be your most important assets? Honesty, followed closely by more honesty, and then a heaping amount of sincerity. Add in a great sense of humor, and stir vigorously. I believe that commercial realtors have an unusual position of trust with their clients & customers, both as the vehicle with which to showcase a property, and the knowledge to weigh the investment's potential outcome. There can be no finer compliment, when developing your business, than to be considered the single most valued source of opportunities by both buyers and sellers, tenants and landlords. That trust and position is not obtained easily, and once tarnished, rarely supplanted. I always consider the situation of my client/customer before I refer a property, and let them know both the pros and cons of the investment. Commercial realtors have the opportunity for a lot of repeat business from the same client and word of mouth referral to other clients. That's the treasure to protect. Operate with integrity, honesty and ethics and your repeat customer base will be amazing. Lois Thompson is associate broker for Coldwell Banker Commercial NRT, Syosset, N.Y.