RKF vice chairman Ariel Schuster and associate Brandon Berger represented the landlord, and Annette Healey from CBRE represented the tenant, Time Warner Cable.
Situated at the corner of Broadway and East 4th St., 700 Broadway serves as an anchor to the NoHo shopping corridor and is situated between SoHo, Union Square and Greenwich Village. Time Warner Cable will occupy 3,200 s/f on the ground floor and 2,500 s/f in the Basement. The space features 20-ft. ceilings and 165 ft. of wraparound frontage on Broadway and 4th St. for branding and visibility.
The Time Warner Cable Experience Store is a retail concept that showcases interactive experiences for consumers to learn about and enjoy Time Warner Cable’s suite of TV, Internet, and phone products and services. The new store will be designed with a bright, open and modern floor plan similar to the look and feel of Time Warner Cable’s flagship Experience Store at 43 West 23rd St. in the Flatiron District, and is anticipated to open in the summer. Neighboring tenants include Foot Locker, American Apparel, David Barton Gym, SoulCycle, IT’SUGAR, Crate & Barrel, Swatch, Urban Outfitters and Blink Fitness.
“We’re pleased that Time Warner Cable has selected 700 Broadway for its popular experiential store concept, as it’s an ideal space that provides high-profile corner visibility and an open floor plan for customer interaction,” said Schuster. “The proximity to NYU, as well as residential neighborhoods around Washington Square Park and SoHo, makes this a perfect location to connect with the local community and student population.”
RKF continues to market 3,300 s/f of available retail space on the Ground Floor at 700 Broadway, with the potential for an additional 7,251 square feet on the Second Floor.
What noteworthy transactions or deals from this year best exemplified key market trends or shifts? I would like to say there was an outstanding transaction for me this past year but 2024 was more a culmination of long-term relationships, most of which continued to transact. Deals were smaller in many cases but we saw robust leasing both on the agency side as well as on the tenant side.