Friedman Roth Realty Services LLC arranged the sale of 9 apartments and 2 stores located at 157-159 East 33rd Street in the Murray Hill section of the borough. The properties were sold for $9.1 million or just under $1,000 per existing s/f and a rent multiple just north of 18 times the gross rent roll. Eric Roth and George Niblock, managing partners of Friedman-Roth, exclusively represented the seller while Friedman-Roth's Lily Ren, procured the purchaser on this transaction. Tags: