Mehra of Besen & Associates: Take that next extra step

Name: Shallini Mehra Title: Senior Director Company Name: Besen & Associates, Inc. Follow my company on Twitter @ https://twitter.com/besengroup What year did you start your career in commercial real estate: 2002 Real Estate Associations/Organizations: YMWREA, CHIP What recent project or transaction are you most proud of? In 2007, I sold a 224-unit garden apartment complex in East Flatbush which occupied an entire city block. The property had been under a long-term ownership and had a lot of deferred maintenance. In 2014, we were hired to resell the property as the various partners wanted to diversify away from New York City. Many improvements had been made to the property but it still offered plenty of upside to a new investor. We ran a lengthy, detailed marketing and sales campaign which attracted many suitable investors. Ultimately, the property was sold to a local operator who had strong experience with stabilized assets in the Brooklyn multifamily market. What is the best advice you have received and who was it from? A few years into this business, a senior broker told me that making a phone call is like putting a penny in the piggy bank. I often refer to this advice and apply it to other areas of my job. It pushes me to make the next call, do one more task and overall, take that next extra step.